How to Use Webinars to Sell Information Products
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Webinars, which are the Internet version of a live seminar, can be either a live event where the presenter and participants are interacting in real time, or they can be pre-recorded and then replayed several times. Webinars have become a powerful way to reach lots of prospective customers at once, but they are also a great format for selling downloadable information products online. In this article we'll take a look at how you can get started using webinars to sell information products.
What product will you be offering?
The first step in selling information products using webinars will be to decide what product you will be offering to your audience. The type of product will have some bearing on the format of your webinar. For example, if you are selling a 'how-to' course, the webinar might be instructional where you walk participants through how to do a specific task.
Choosing a webinar service provider
There are several webinar service providers and you can choose the one that best suits your needs and your budget. Here are some of the top webinar providers:
· Cisco's WebEx
· Go to Webinar
· MegaMeeting
Some of the features of these webinar providers include:
· Real-time screen sharing
· VoIP
· Webcam Compatibility
· Embedded video sharing
· Full duplex support (allows participants to communicate at the same time)
· Polling (allows the presenter to poll the audience and present the results in real time)
Composing your presentation
You can use any kind of presentation software such as PowerPoint, or some of the free, online solutions such as Prezi, SlideRocket, or Google docs Presentations.
As you prepare your presentation, remember to keep it as simple as possible so that you do not distract viewers with flashy graphics. Be sure to include lots of relevant content that your participants will be able to use immediately. If it turns out to be an hour long commercial for your product, people will not be as happy to buy from you. But if you provide lots of value, and they come to know, like and trust you, then they are more likely to want to purchase what you have to offer.
Marketing your webinar
Once you have finished putting the presentation together, you'll want to spread the word about your event. Create a landing page where participants can register for the webinar by leaving their name and email address. You can also request a phone number and send a text message reminder to their phone before the webinar starts.
Next you would set up an email list which you can use to keep in contact with subscribers. Be sure to send out reminders to ensure the highest attendance possible. You can offer to send a link to the recording of the webinar only to those who have registered. You can also use email to follow up after the webinar is over, send them a link to the replay and invite them to your next webinar event.
Webinars can be a fun way to make money selling information products. Take the time to research the various providers, and practice your presentation and soon you will have a winning program.
There are lots of other ways to sell information products online in addition to webinars. For more information you are welcome to visit http://mcreasite.com/blog for lots of tips and strategies for making money online.
What product will you be offering?
The first step in selling information products using webinars will be to decide what product you will be offering to your audience. The type of product will have some bearing on the format of your webinar. For example, if you are selling a 'how-to' course, the webinar might be instructional where you walk participants through how to do a specific task.
Choosing a webinar service provider
There are several webinar service providers and you can choose the one that best suits your needs and your budget. Here are some of the top webinar providers:
· Cisco's WebEx
· Go to Webinar
· MegaMeeting
Some of the features of these webinar providers include:
· Real-time screen sharing
· VoIP
· Webcam Compatibility
· Embedded video sharing
· Full duplex support (allows participants to communicate at the same time)
· Polling (allows the presenter to poll the audience and present the results in real time)
Composing your presentation
You can use any kind of presentation software such as PowerPoint, or some of the free, online solutions such as Prezi, SlideRocket, or Google docs Presentations.
As you prepare your presentation, remember to keep it as simple as possible so that you do not distract viewers with flashy graphics. Be sure to include lots of relevant content that your participants will be able to use immediately. If it turns out to be an hour long commercial for your product, people will not be as happy to buy from you. But if you provide lots of value, and they come to know, like and trust you, then they are more likely to want to purchase what you have to offer.
Marketing your webinar
Once you have finished putting the presentation together, you'll want to spread the word about your event. Create a landing page where participants can register for the webinar by leaving their name and email address. You can also request a phone number and send a text message reminder to their phone before the webinar starts.
Next you would set up an email list which you can use to keep in contact with subscribers. Be sure to send out reminders to ensure the highest attendance possible. You can offer to send a link to the recording of the webinar only to those who have registered. You can also use email to follow up after the webinar is over, send them a link to the replay and invite them to your next webinar event.
Webinars can be a fun way to make money selling information products. Take the time to research the various providers, and practice your presentation and soon you will have a winning program.
There are lots of other ways to sell information products online in addition to webinars. For more information you are welcome to visit http://mcreasite.com/blog for lots of tips and strategies for making money online.