Fabian Tan

There are two approaches to article marketing: one that advocates writing your own articles and the other that advocates using 'spinned' articles. These are articles that you put through some kind of software and they use alternative words. The result is usually not a pretty sight, as the article becomes almost unreadable. That's why it's important to write your own articles, or at least hire another human being to write articles and make sure they don't used article spinners.

Because the 'spinned' articles are unreadable, using them is suicide for your business. You would not want to put your name on an article that is almost impossible to read. It destroys your credibility and you will lose customers that way. And you also have to consider that you may be called up for duplicate content by the article directories if your spinner gets it wrong.

The answer is to write original articles, brand new articles from scratch. Sure, you can refer to older articles to get ideas for content, but you don't want to rewrite it word for word. That's almost plagiarism. So create your own original stuff, content that you will be proud to stick your name on and you will get much better traffic and a much better foundation for a long-term business.

With original content, you don't have to worry about Google slaps, duplicate content, and article directories penalizing you. You don't have to worry about bad publicity that comes with poor content. You will have a solid foundation based on quality content and happy subscribers and customers. That's what you want right?

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