Fabian Tan

What is the process behind a sales funnel? Generally, as you go down the funnel, you start introducing higher-ticket products that have more advanced information, and they get more and more pricey as they go down. As you develop a relationship with your prospects, they will buy more of your advanced products.

You should start off your sales funnel with a free product to build your subscribers list. Then you offer a low-cost paid product straight away and in your first emails to your subscribers. This is the part where you build a relationship with your subscribers by showing them the quality of your free and low-cost paid information.

It's very important that your products be of the highest quality all the way through. You can't have a great free product and a poor low-cost product; your subscribers won't end up buying your higher-ticket products because trust is lost there. And your free product can't afford to be poor if you want your prospects to even buy any products from you. So you've got to be consistent and provide quality all the way down your sales funnel to keep getting repeat customers.

As you can tell by now, the goal of your sales funnel is to build that relationship with your subscribers first through free and low-cost products, before offering higher-ticket items like membership sites, home study courses and the like. Create a short landing page with a subscription form to capture subscribers and offer your free product there to get the funnel going!

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