Finding and Researching a Niche Market
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Finding and Researching a Niche Market
What is a niche?
A niche market is simply a smaller segment of a wider market which is interested in a very specific subject.
For example, weight loss is a wide market, however, new moms who want to lose their post baby weight is a niche market.
How do you know whether a market is a niche or not?
Simple, do the specific group of people you are targeting share the same needs and problems?
For example, if your niche market is cocker spaniel owners then your market is a specific group of people who all own cocker spaniels. They will all share similar needs and problems because they all have something very much in common - they are cocker spaniel owners.
Why is it so important to find a niche market?
Finding a niche market is extremely important for one main reason - communication. When you know who you're specifically speaking to through your website, your promotions, your product reviews, etc. then it is a lot easier to communicate effectively.
If you target a tight niche market then you'll become an expert in what that market wants. You'll know what problems they have, what solutions they're looking for and what products can best provide the solutions to their problems.
Finding a niche market online is not only smart but necessary. As more and more people come online it's becoming increasingly difficult to cater to everyone. By finding a specific group of people to cater to, then not only is your job easier but you stand to make more money.
If in doubt remember the old saying - "Jack of all trades, master of none" - Targeting a wide group is a little like that. You target everyone and end up reaching no one at all, whereas with niche marketing you become the "master" of your target market.
How to find affiliate marketing niches?
Finding a niche market isn't really difficult. If you look around, niche markets are all around us. Think about the products you use everyday or the ads you see while you're watching television. What solutions are people looking for? What problems do they have?
By simply keeping your eyes and ears open, you'll start to identify different niche markets all around you.
But other than keeping your eyes and ears open, there are some more technical ways to find affiliate marketing niches.
The first step, as mentioned earlier in the report, is to identify the areas you feel you know something about or have a certain amount of expertise in. While it's not always possible to make money in a niche you're passionate about, it most certainly helps to have an understanding of a niche or some enthusiasm for it.
You will be spending a lot of time potentially creating content and building your business within your chosen niche, this may be difficult to do if you find that niche uninteresting.
So jot down different areas you feel passionate about or feel somewhat of an "expert" in. You don't need to know everything about the subject but just enough to understand it well and to make your research easier.
When you have a list of topics then it's time to research those to see if they can indeed be profitable. But first, if you're still not sure what niche is right for you. Here are a few ideas to help you find potential niches.
Finding potential niche markets
Visit Amazon.com - Amazon is a great source for finding niche markets. There are books on just about any topic under the sun. Have a look through the different categories and the subcategories. You can see how many titles are on sale under any specific category. It's also worth looking through the customer reviews. This can give you a really good idea of what people are looking for.
Visit Ezinearticles.com - Ezine Articles, like Amazon, is a great place for niche market research. There are article categories on a large number of topics and niche markets. When you look through the subcategories, take some time to look at the different author websites.
Not only will this give you a good idea about available niches, but also help you see what products and services are being promoted within those niches.
Browse through magazines - Magazines are good sources for finding niche markets. If a magazine is selling, it means that it's fairly successful. It's not easy to create and sell a print magazine so pay attention to the ones at your local magazine stand. But most importantly look through the advertisements within the magazine. These are the people funding the publication and the products they are promoting can give you a lot of insight into your potential niche market.
Visit online forums - Online forums can give you a real sneak peek into your potential niche market. By taking a look through forums you can see how passionate people are about certain topics. You can also identify what their problems are and what solutions they may be looking for.
Researching potential niche markets
During your search for niche markets you would have probably started to create a picture of whether or not that niche could be profitable. However, there are some specific ways to ensure that your niche will actually make you money. And while nothing is 100% certain, you can remove almost all of the uncertainty with good market research.
Dania
www.makingmoneyhowto.biz
www.homebusinesstalk.biz
www.momebizblog.blogspot.com
What is a niche?
A niche market is simply a smaller segment of a wider market which is interested in a very specific subject.
For example, weight loss is a wide market, however, new moms who want to lose their post baby weight is a niche market.
How do you know whether a market is a niche or not?
Simple, do the specific group of people you are targeting share the same needs and problems?
For example, if your niche market is cocker spaniel owners then your market is a specific group of people who all own cocker spaniels. They will all share similar needs and problems because they all have something very much in common - they are cocker spaniel owners.
Why is it so important to find a niche market?
Finding a niche market is extremely important for one main reason - communication. When you know who you're specifically speaking to through your website, your promotions, your product reviews, etc. then it is a lot easier to communicate effectively.
If you target a tight niche market then you'll become an expert in what that market wants. You'll know what problems they have, what solutions they're looking for and what products can best provide the solutions to their problems.
Finding a niche market online is not only smart but necessary. As more and more people come online it's becoming increasingly difficult to cater to everyone. By finding a specific group of people to cater to, then not only is your job easier but you stand to make more money.
If in doubt remember the old saying - "Jack of all trades, master of none" - Targeting a wide group is a little like that. You target everyone and end up reaching no one at all, whereas with niche marketing you become the "master" of your target market.
How to find affiliate marketing niches?
Finding a niche market isn't really difficult. If you look around, niche markets are all around us. Think about the products you use everyday or the ads you see while you're watching television. What solutions are people looking for? What problems do they have?
By simply keeping your eyes and ears open, you'll start to identify different niche markets all around you.
But other than keeping your eyes and ears open, there are some more technical ways to find affiliate marketing niches.
The first step, as mentioned earlier in the report, is to identify the areas you feel you know something about or have a certain amount of expertise in. While it's not always possible to make money in a niche you're passionate about, it most certainly helps to have an understanding of a niche or some enthusiasm for it.
You will be spending a lot of time potentially creating content and building your business within your chosen niche, this may be difficult to do if you find that niche uninteresting.
So jot down different areas you feel passionate about or feel somewhat of an "expert" in. You don't need to know everything about the subject but just enough to understand it well and to make your research easier.
When you have a list of topics then it's time to research those to see if they can indeed be profitable. But first, if you're still not sure what niche is right for you. Here are a few ideas to help you find potential niches.
Finding potential niche markets
Visit Amazon.com - Amazon is a great source for finding niche markets. There are books on just about any topic under the sun. Have a look through the different categories and the subcategories. You can see how many titles are on sale under any specific category. It's also worth looking through the customer reviews. This can give you a really good idea of what people are looking for.
Visit Ezinearticles.com - Ezine Articles, like Amazon, is a great place for niche market research. There are article categories on a large number of topics and niche markets. When you look through the subcategories, take some time to look at the different author websites.
Not only will this give you a good idea about available niches, but also help you see what products and services are being promoted within those niches.
Browse through magazines - Magazines are good sources for finding niche markets. If a magazine is selling, it means that it's fairly successful. It's not easy to create and sell a print magazine so pay attention to the ones at your local magazine stand. But most importantly look through the advertisements within the magazine. These are the people funding the publication and the products they are promoting can give you a lot of insight into your potential niche market.
Visit online forums - Online forums can give you a real sneak peek into your potential niche market. By taking a look through forums you can see how passionate people are about certain topics. You can also identify what their problems are and what solutions they may be looking for.
Researching potential niche markets
During your search for niche markets you would have probably started to create a picture of whether or not that niche could be profitable. However, there are some specific ways to ensure that your niche will actually make you money. And while nothing is 100% certain, you can remove almost all of the uncertainty with good market research.
Dania
www.makingmoneyhowto.biz
www.homebusinesstalk.biz
www.momebizblog.blogspot.com