What To Expect For SEO In 2011?
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Using the social media to get good SEO results is great for everybody but knowing how to leverage the social media for your own marketing efforts can be harder than expected. Using this media to drive traffic and build links can be easier said than done, such that learning the ways has to be practiced and done on a regular basis to have more experiences.
It is observed that search nowadays is getting more social and you will see plenty of these social media sites occupying the placements in the search results pages. Finding viable social media avenues have to be done because you will observe also that the organic search results are now having heavy integration of these social media activities.
Social search is what it is today if you will look into search results pages of Google, and you will see Facebook, Twitter, and YouTube integrated into the search results pages. In the search pages you can find these social sites and in the marketing efforts done, social media activities are also heavily integrated.
Google has been talking about universal search, which is the integration of all kinds of search marketing activities and it gave results in the previous years and still is expected to give the results in the present year. These are the things that we can expect also coming in the present years.
- Google instant preview having been introduced and used in the previous year will still be observed to be useful this year. Although there are some who say the searchers have specific things in mind when they make a search, this can also have its use with some people opting to choose some suggestions in the instant search.
- Universal content will still be a useful thing and observed to be a trend that will prevail. The social networking sites are not letting up on popularity and this will still have an important part in the search process.
- Expect some changes and innovations coming in like the increasing popularity of mobile web and mobile search. This is an activity that has to be looked into closely and webmasters have to make good considerations on this trend.
- Therefore, in the present year we can expect also more challenges coming from the search engine Bing. However, with the merging of Bing search and Yahoo, webmasters can expect more challenges and likewise have opportunities to do marketing efforts on Bing.