Fabian Tan

Your 'big picture' is very important for succeeding online, because if not you are not going to end pulling in all directions and getting nowhere. Everyday, you are bombarded by new opportunities, new business models and new ways to get traffic. But not all of them work. In fact, the majority of them don't work. Some of you may have experienced this first-hand for yourself.

Some programs will have 5 steps, others will have 3 steps, others 22 steps. But you've got to keep the big picture in mind. What is this? This is your business model. Is it to sell affiliate products through blogs? Through email? Is your business centered around building a mailing list or generating AdSense paychecks? How do you generate customers?

For me, my business model is the same across various niches. It's to send targeted traffic to a name squeeze page, get subscribers and build that mailing list. Then I follow-up with my subscribers with value-packed emails before I even promote any products. Basically, my big picture is centered around list building. Anything that doesn't help me move forward to make more profits from my business, should be put aside for later.

So before you buy a new Internet marketing product online, ask yourself 'Is this going to help me move forward with my business model?' Be truthful to yourself and you will make the right decisions about which products to buy and ultimately which tactics to follow. Sometimes, business all comes down to making the right decisions along the way.

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