Effective Copywriting Strategies
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Writing powerful, high-converting copy means understanding exactly how to trigger just the right emotions to induce someone to want to buy your product. Although traditional copywriting formulas like the AIDA formula can help in the process, what will really make the difference is learning to write emotionally to the prospect, rather than just logically.
How can you learn to trigger the right emotions in your readers? Here are a few effective strategies.
Relate to the Problem
If you're going to help them, they first need to know that you understand the pain they're going through. Unless they really feel that you "get" them, they probably won't believe that whatever solution you have will really work.
Describe the problem in detail. Describe it with emotional words. Stories can often make a huge difference. Tell your own story of experiencing the problem first hand, or tell someone else's story in detail.
The more they feel like you "get" them, the more they'll trust you. Also, the more you can get them to relive the pain as they read your sales letter, the more powerful their desire for a solution.
Pile On Hard-to-Refute Proof
It's not the big claims and benefits that get someone excited. In a really powerful piece of copy, it's actually the proof that really gets people's imagination running.
You could tell someone that they'll lose twenty pounds with your system, but more likely than not they'll just gloss over your claim. It's only when you start piling on scientific studies, real world results and other proof elements that people really start to believe it's possible.
The real skill in demonstrating a product in copy form comes in getting someone to believe that you can really follow through on your claim. Do this by piling proof on top of proof on top of proof.
When you get to the point where the reader can't refute your claim anymore, both consciously and subconsciously, then you've won the sale.
Master Urgency Techniques
The call to action is one of the most important aspects of your copy. It's what pushes someone over the line, from being excited about a product to actually being a customer of a product.
What's the secret to a powerful call to action? Urgency.
If you can get someone to believe that they can't act later, but have to actually physically pull out their credit card now, then your call to action has done its job.
Two of the most powerful techniques to do this are the time-sensitive offer and the limited amount offer. Either one of these two techniques has been proven again and again to yield high conversions.
These are three effective copywriting techniques that have been used for decades by master copywriters. Relate to their problems emotionally, pile on the proof for your claims and make sure you end your sales letters with a bang by instilling a driving sense of urgency. For more advanced skills, take a look at Gillian Fox and Phill Turner's Top Copywriting Secrets.
from: Effective Copywriting Strategies
How can you learn to trigger the right emotions in your readers? Here are a few effective strategies.
Relate to the Problem
If you're going to help them, they first need to know that you understand the pain they're going through. Unless they really feel that you "get" them, they probably won't believe that whatever solution you have will really work.
Describe the problem in detail. Describe it with emotional words. Stories can often make a huge difference. Tell your own story of experiencing the problem first hand, or tell someone else's story in detail.
The more they feel like you "get" them, the more they'll trust you. Also, the more you can get them to relive the pain as they read your sales letter, the more powerful their desire for a solution.
Pile On Hard-to-Refute Proof
It's not the big claims and benefits that get someone excited. In a really powerful piece of copy, it's actually the proof that really gets people's imagination running.
You could tell someone that they'll lose twenty pounds with your system, but more likely than not they'll just gloss over your claim. It's only when you start piling on scientific studies, real world results and other proof elements that people really start to believe it's possible.
The real skill in demonstrating a product in copy form comes in getting someone to believe that you can really follow through on your claim. Do this by piling proof on top of proof on top of proof.
When you get to the point where the reader can't refute your claim anymore, both consciously and subconsciously, then you've won the sale.
Master Urgency Techniques
The call to action is one of the most important aspects of your copy. It's what pushes someone over the line, from being excited about a product to actually being a customer of a product.
What's the secret to a powerful call to action? Urgency.
If you can get someone to believe that they can't act later, but have to actually physically pull out their credit card now, then your call to action has done its job.
Two of the most powerful techniques to do this are the time-sensitive offer and the limited amount offer. Either one of these two techniques has been proven again and again to yield high conversions.
These are three effective copywriting techniques that have been used for decades by master copywriters. Relate to their problems emotionally, pile on the proof for your claims and make sure you end your sales letters with a bang by instilling a driving sense of urgency. For more advanced skills, take a look at Gillian Fox and Phill Turner's Top Copywriting Secrets.
from: Effective Copywriting Strategies