Fabian Tan

Many marketers, including me, recommend pay per click marketing as a good list building method. But it's not a great one. Let me explain why. PPC marketing is very hard to get to grasps with. It is very hard to become an expert with PPC. In many cases, you will need to lose a lot of money by testing before you find out what works and what doesn't. That's why the majority of people lose money rather than make money with pay per click marketing.

And PPC generated subscribers are less responsive than those you get from joint venture promotions or article marketing. From joint ventures, you get the endorsement from another marketer and his credibility is passed on to you. You get very responsive leads in this way. In article marketing, if you write solid articles with actionable content, your subscribers will remember you and are likely to respond more often to your emails.

That's no the case with pay per click. When someone clicks on a small ad, he hasn't gained anything from you in terms of information like in the case of article marketing. So he is likely to forget you very fast. The relationship building process is much longer and harder.

PPC marketing should be done when you have a stream of other traffic generation sources such as affiliates and article marketing. Then when you want to expand your traffic, go with pay per click. But as a tactic for beginners, I believe it is a very poor choice as PPC is not 'beginner friendly'.

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