Fabian Tan

Having a free ebook distributed online can be a very good thing for your business. It builds up your credibility and gets you free traffic. You can also use it as a lead generator to generate leads for your online business.

The thing about free ebooks is that it doesn't have to a 100-page manifesto. It can be short - perhaps 10 pages to 30 pages at most. The idea is to give away very good information in these short number of pages, so that your prospects will want to buy your paid solutions.

You also learn the process of creating ebooks by writing these easier-to-create short ebooks. When the time comes to create a longer one, you already have the know-how there.

So how do you come up with a topic to write about? You'd want to write about something that is hot in your target market's minds. Browse around on forums in your market and look for questions that keep popping up. You can create a comprehensive FAQ ebook that answers all these questions and use it to give away as a lead generator.

The one thing to always keep in mind is to give away solid content to give away a excellent first impression. The formula is simple: if the quality of the content in your free product takes the breath of your readers away, it is far more likely that they will buy your paid products.

Once your visitors download your free ebook, you want to direct them to buy a low-cost ebook for maybe $7 or $10. This is to build your customers list. Customers are worth more subscribers. A good proportion of the people who download your free product will not buy from you no matter the quality of your product, so you want to separate the freebie seekers from the real customers.

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