Internet Marketing Tips - Why Testing and Tracking Matters If You Want to Increase Your Profits!
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It only takes a few minutes to set up a tracking mechanism for any marketing strategy that it is folly not to do so. You will be surprised at how many Internet marketers do not test and track what they do! What is a more effective method of determining how your site or your marketing strategy: depending on your opinion alone or that of your customers? Surely, your market will tell you which offer performs better for you by putting their money down.
Testing and tracking is not an exact science. It will be different for everybody. You will have to test and see which strategy works for you, whether it is in the form of conversions or testing to see which traffic generation strategy performs.
So let's look at how to apply testing and tracking to your Internet business for greater results:
1) Marketing
Track to see which of your traffic generation sources are performing the best for you. The only way you can do this is by putting a tracking link for each traffic generation source. You can create extension pages for your site and name them for each source, for example at.htm for article marketing and ppc.htm for pay per click marketing. Then see which pages are your leads and sales are coming from.
2) Conversions
You've also got to test conversions to maximize your profits. This is done by split-testing your pages. You show a different page every time a visitor comes to your site, then track which pages get the best response. You should test pages with different headlines, layouts, and other nuances like graphics, bullet points etc. I use Power Split Tester for this purpose but you can use Google Analytics which is free.
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Testing and tracking is not an exact science. It will be different for everybody. You will have to test and see which strategy works for you, whether it is in the form of conversions or testing to see which traffic generation strategy performs.
So let's look at how to apply testing and tracking to your Internet business for greater results:
1) Marketing
Track to see which of your traffic generation sources are performing the best for you. The only way you can do this is by putting a tracking link for each traffic generation source. You can create extension pages for your site and name them for each source, for example at.htm for article marketing and ppc.htm for pay per click marketing. Then see which pages are your leads and sales are coming from.
2) Conversions
You've also got to test conversions to maximize your profits. This is done by split-testing your pages. You show a different page every time a visitor comes to your site, then track which pages get the best response. You should test pages with different headlines, layouts, and other nuances like graphics, bullet points etc. I use Power Split Tester for this purpose but you can use Google Analytics which is free.
Click Here to download your FREE report called "Instant Money Secrets: How You Can Make $500-$1,000 Per Day Online Using A Simple Secret 3-Step System!" Instant Money Secrets