Use Emotionally Driven Phrases for Your Headlines
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Use Emotionally Driven Phrases for Your Headlines
A true web copy strategy it is that emotion sells. In fact, when people buy they buy for emotional reasons. Everyone does it. You and I both make a buying decision based almost purely on emotion. Now that’s not to say that logic doesn’t come into the equation, it does. However logic is generally used to justify the buying decision.
You need to remember this fact when writing your own sales copy. If you can tap into your reader’s emotions you’ll make more sales. So how do you do it? How do you tap into your readers emotions?
#1 What’s the problem or pain?
What frustrations is your prospect experiencing? How does it make them feel? For example, if your product is dog training then your prospects may be feeling embarrassed because their dog is so misbehaved. They may also feel guilty because they’re not giving their dog the structure it wants or frustrated because their dog isn’t behaving the way they want them to. Frustrated, guilty, or embarrassed are all powerful emotions. Nobody wants to feel those emotions and will gladly buy a product that promises to make them feel proud, confident, and accomplished.
#2 How does your product solve the problem or pain?
Before you can stay, “Feeling embarrassed, let ABC pet training solve the problem,” you have to be sure that your product actually solves that problem. What is you’re the unique selling point of your product or service and how does it relate to the emotions your prospects may be feeling? Maybe your pet training focuses on creating happy pets. Well that would best match the emotions of pride and being an accomplished pet owner.
#3 Express the emotion – use emotional words
Now that you’ve identified the emotions your prospects are feeling and you’ve identified the emotions your product taps into or provides it’s time to put those emotions into words. Use emotion in your sentences. For example:
* Tired of feeling frustrated?
* Become the proudest dog owner on the block
* Why is this dog the happiest dog on the planet?
The emotions are specifically called out in each headline. Proudest. Happiest. Frustrated.
When writing your headline and the body of your copy use emotional words. There are many books that list emotional words. Some cite a rational word and give its emotional equivalent. For instance, wealthy is rational – rich is emotional. There are other books that list emotionally driven phrases and all these phrases sell. Consider downloading copywriting ebooks to store in your computer. This will help you write powerful emotional driven copy quickly and easily. 5 Minute Copywriting awesome copywriting guide.
Dania
www.homebusinesstalk.biz
www.momsebizblog.blogspot.com
www.makingmoneyhowto.biz
A true web copy strategy it is that emotion sells. In fact, when people buy they buy for emotional reasons. Everyone does it. You and I both make a buying decision based almost purely on emotion. Now that’s not to say that logic doesn’t come into the equation, it does. However logic is generally used to justify the buying decision.
You need to remember this fact when writing your own sales copy. If you can tap into your reader’s emotions you’ll make more sales. So how do you do it? How do you tap into your readers emotions?
#1 What’s the problem or pain?
What frustrations is your prospect experiencing? How does it make them feel? For example, if your product is dog training then your prospects may be feeling embarrassed because their dog is so misbehaved. They may also feel guilty because they’re not giving their dog the structure it wants or frustrated because their dog isn’t behaving the way they want them to. Frustrated, guilty, or embarrassed are all powerful emotions. Nobody wants to feel those emotions and will gladly buy a product that promises to make them feel proud, confident, and accomplished.
#2 How does your product solve the problem or pain?
Before you can stay, “Feeling embarrassed, let ABC pet training solve the problem,” you have to be sure that your product actually solves that problem. What is you’re the unique selling point of your product or service and how does it relate to the emotions your prospects may be feeling? Maybe your pet training focuses on creating happy pets. Well that would best match the emotions of pride and being an accomplished pet owner.
#3 Express the emotion – use emotional words
Now that you’ve identified the emotions your prospects are feeling and you’ve identified the emotions your product taps into or provides it’s time to put those emotions into words. Use emotion in your sentences. For example:
* Tired of feeling frustrated?
* Become the proudest dog owner on the block
* Why is this dog the happiest dog on the planet?
The emotions are specifically called out in each headline. Proudest. Happiest. Frustrated.
When writing your headline and the body of your copy use emotional words. There are many books that list emotional words. Some cite a rational word and give its emotional equivalent. For instance, wealthy is rational – rich is emotional. There are other books that list emotionally driven phrases and all these phrases sell. Consider downloading copywriting ebooks to store in your computer. This will help you write powerful emotional driven copy quickly and easily. 5 Minute Copywriting awesome copywriting guide.
Dania
www.homebusinesstalk.biz
www.momsebizblog.blogspot.com
www.makingmoneyhowto.biz