Fabian Tan

The number one killer myth of Internet marketing is that so many people think that they can make tons of money online with very little effort. They buy into the 'business-in-a-box' myth and 'plug-in-and-profit' systems that abound online. Most of these systems are misinterpreted. Yes, they provide an instant solution that you can get started with. But that's only what you will have to get started with. It will not necessarily make you money.

Part of the fault, I have to admit, lies in over enthusiastic sales pages that promise the world. But you have to put the sales pages into perspective. Yes, some of the sales pages have legitimate claims and it is possible to make some of the amounts of money being claimed to be made, but you've got to put in the work. Don't believe anyone who says otherwise.

Most affiliate programs are also at fault for spreading this myth of easy money online for very little work. Most of them will say just write a few articles, post a few ezine ads, or post up a few pay per click ads and make tons of sales. They are just making it sound easy so more people will jump on board. Many Internet marketers also say that you can be on the beach all the day long and make tons of cash. Sure, you can take a holiday or two every year if your business is successful and it will pull in money in spite of yourself.

But the key is to get to that level first, where you can literally leave your business alone and let it do its thing. So put aside time to work on your business, no matter what. If you have a day job, make time each day to work on your computer. Sacrifice some television time and go and create your business. If you want to succeed, you have to work for it!

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