Bing Is Getting Social Through Facebook
- ARTICLES |
There is a lot of talk about the search engine using social signals to help rank regular search results, and this is also true with Bing search engine. But if they really are using this remains a question because nobody knows their way of computation, and it is never made public.
Although we can see high Google search rankings on Facebook sites on the internet, but this can be probably because of the many links that the site is lacking. Bing also offers a way to see results written or shared by people, the way of search that is directly influenced by people you know, through Bing's Facebook liked results.
The search engines, particularly Bing, have ways to determine if someone links to the site and if this site is an authority or trusted site in the social networks, that which they use within their social search features. But there seems to be a question on which has more authority, a webpage authority or human authority, because the "social signals" may be leaning more towards human authority.
The search engine Bing can have a human signal they can assess from, and that is through the Facebook like signal. Several of these like signals can signify that this particular content is well liked by a lot of people and this can signal them to index highly the content.
The social authority of content can be looked into by the number of likes it can get. Bing search engine has ways to determine these signals.
But Bing recently partnered with Facebook making Bing already embedded inside Facebook to enable users to search the web without visiting a search site. Facebook also feeds data onto Bing letting Bing users search public Facebook postings and this can be done at bing.com/social.
The recent integration of Bing into Facebook shows that Bing is now getting inside Facebook's data and is now seeing conversations that they have no access to this before, as they say that what are only made public are being accessed to. Whether this will lead to some success will be seen in the future.
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Although we can see high Google search rankings on Facebook sites on the internet, but this can be probably because of the many links that the site is lacking. Bing also offers a way to see results written or shared by people, the way of search that is directly influenced by people you know, through Bing's Facebook liked results.
The search engines, particularly Bing, have ways to determine if someone links to the site and if this site is an authority or trusted site in the social networks, that which they use within their social search features. But there seems to be a question on which has more authority, a webpage authority or human authority, because the "social signals" may be leaning more towards human authority.
The search engine Bing can have a human signal they can assess from, and that is through the Facebook like signal. Several of these like signals can signify that this particular content is well liked by a lot of people and this can signal them to index highly the content.
The social authority of content can be looked into by the number of likes it can get. Bing search engine has ways to determine these signals.
- They look and track links shared within Facebook, from the fan pages or the personal walls. They look at this that marked as links that can be shared by everyone.
- On Facebook they get or access only what is public and can be shared by everyone, the updates and other stuff. Things that are posted as viewable for everyone are accessed to and not those things that are marked as only shared with friends.
- Bing only sees the valuable things shared on Facebook that is made public. These are the things they access but likes that are given to a content are seen as valuable things.
But Bing recently partnered with Facebook making Bing already embedded inside Facebook to enable users to search the web without visiting a search site. Facebook also feeds data onto Bing letting Bing users search public Facebook postings and this can be done at bing.com/social.
The recent integration of Bing into Facebook shows that Bing is now getting inside Facebook's data and is now seeing conversations that they have no access to this before, as they say that what are only made public are being accessed to. Whether this will lead to some success will be seen in the future.
What if you can't get more website traffic? Here's a "secret snowball traffic system" that has generated over 1,175,000 visitors for my tiny websites. Click Here Now to get this free video that will show you how to make it happen for your sites. Click Here Now!