The Right Way To Do An SEO Audit

by cdn1
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If you're having a new SEO provider it can be better if an SEO audit is made. Often some businesses will avoid the audit process because it can be thorough and very exhaustive especially if done properly.

A good and thorough SEO audit has to be done though, at least once in a year's time especially if the business is getting good revenues from traffic coming from the search engines. The SEO audit can give overview of the state of the SEO campaign of the site.

The SEO audit may expose some problems that the website is having although these may not be solved during the audit itself. This is done in order not to alter the present of the website and have it fixed only after the SEO audit is done.

To do the SEO audit, there are things that have to be done. There are also objectives, aims, and goals to achieve, so that the purpose of the SEO audit can be achieved.
  • You have to know what the aim and purpose of the web business is , from the webmaster themselves. This website owner has to know what their goal is other wise they will not know where they are going with their online business.
  • The web business owner should know what keywords they are drawing traffic for, in their online business. Webmasters should specifically know what keywords they are targeting or which they hope to target, regardless if these words are already ranked or not.
  • The web owner must divulge what tools they are using so that data will be accessed from used, and these have to be thoroughly provided.
  • The website's architecture has to be looked into in the SEO audit. It is good to see what they are doing in the website, the keywords they are using, the contents and the frequency these are updated or contents added, how unique the contents are, and everything else in the site about the website itself.
  • The type of contents the website is publishing has to be known also, in the SEO audit. Are the contents optimized, or are these keyword rich or it needs modification in structure and content creation - these are things looked into in the SEO audit.
  • Data on what keywords are bringing traffic to the website have to be known. Data on which pages the traffic is getting through have to be identified in the SEO audit.
There are so many things that have to be identified, answered and properly labeled - and so many things done in an SEO audit. If some concerns, risks or problems raised and identified these have to be properly labeled and solved later.

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