5 Powerful Tips for Getting Free Publicity for Your Online Business
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As an online business owner, you put in a lot of time and effort marketing your business and you spend a lot of money buying paid advertising to get customers to visit your site. You're probably aware that it's possible to get lots of free attention for your website, but you may not be sure just how to go about it. Let's look at five different strategies for getting free publicity for your online business that will send you a ton of targeted traffic and hopefully boost your profits at the same time.
1. Make your website a resource
Is your website full of useful, actionable content that is helpful to your audience? Make sure that your site is full of content that gives advice, how-to, and practical information about your industry. Create a media page on your site where members of the media can download your electronic press kit, or order a hard copy to be mailed to them.
2. Send out Press Releases
This might sound like a no-brainer, but press releases, when written effectively and used correctly can get media attention for your event, new products & services, awards, and contests. They can send a flood of traffic to your site and boost your SEO from all of those high page-rank, relevant, incoming links to your site.
3. Set up speaking gigs in your local community
Speaking at local community and business events helps raise your profile and brings lots of favorable attention to your website.
4. Get active on social media sites
Become the 'go-to' person in your niche on LinkedIn, Twitter and Facebook. These social media platforms are where millions and millions of people hang out and interact with each other, with major brands and small businesses like yours. Because of this, the media keeps its eye on sites like Twitter when they need an up-to-the-minute source on a timely topic.
5. Help a Reporter Out
HARO is a free site that matches reporters with sources. You just sign up and get media opportunities hand delivered to you every day.
Are you noticing a theme with these tips? In order to get publicity you've got to put yourself out there. Let go of the "build it and they will come," mindset and put yourself and your website in the path of the traffic that is looking for what you have to offer. If there's nothing news-worthy going on in your business right now, come up with some exciting event, or contest, or invent an industry award. Create an ultimate win-win by sponsoring a charity event, or adopt a local non-profit that is doing good work that matters to your audience. These are just a few ideas to spark your own creativity.
Just bear in mind that free publicity is not free advertising. Your press releases cannot come off as thinly disguised ads. Your event must benefit others in some way and be genuinely news-worthy in order for you to grab the free publicity that you are seeking.
Grabbing free publicity is one way to get your online business noticed. For more strategies for growing your Internet business, visit, http://mcreasite.com/blog.
1. Make your website a resource
Is your website full of useful, actionable content that is helpful to your audience? Make sure that your site is full of content that gives advice, how-to, and practical information about your industry. Create a media page on your site where members of the media can download your electronic press kit, or order a hard copy to be mailed to them.
2. Send out Press Releases
This might sound like a no-brainer, but press releases, when written effectively and used correctly can get media attention for your event, new products & services, awards, and contests. They can send a flood of traffic to your site and boost your SEO from all of those high page-rank, relevant, incoming links to your site.
3. Set up speaking gigs in your local community
Speaking at local community and business events helps raise your profile and brings lots of favorable attention to your website.
4. Get active on social media sites
Become the 'go-to' person in your niche on LinkedIn, Twitter and Facebook. These social media platforms are where millions and millions of people hang out and interact with each other, with major brands and small businesses like yours. Because of this, the media keeps its eye on sites like Twitter when they need an up-to-the-minute source on a timely topic.
5. Help a Reporter Out
HARO is a free site that matches reporters with sources. You just sign up and get media opportunities hand delivered to you every day.
Are you noticing a theme with these tips? In order to get publicity you've got to put yourself out there. Let go of the "build it and they will come," mindset and put yourself and your website in the path of the traffic that is looking for what you have to offer. If there's nothing news-worthy going on in your business right now, come up with some exciting event, or contest, or invent an industry award. Create an ultimate win-win by sponsoring a charity event, or adopt a local non-profit that is doing good work that matters to your audience. These are just a few ideas to spark your own creativity.
Just bear in mind that free publicity is not free advertising. Your press releases cannot come off as thinly disguised ads. Your event must benefit others in some way and be genuinely news-worthy in order for you to grab the free publicity that you are seeking.
Grabbing free publicity is one way to get your online business noticed. For more strategies for growing your Internet business, visit, http://mcreasite.com/blog.