Great Tips to Sell Your Back End Products
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Great Tips to Sell Your Back End Products
In this article, we’re going talk about the four most common and most effective places to upsell your back end products. Once you’ve decided to upsell your products, the next question becomes: Where and how?
The Order Form
The order form is great place to upsell. Just add the product in a checkbox at the end of the order form, allowing people to just “check” it if they wanted to take the upsell.
There are two main strategies you can use:
1) To just upsell right on the order page. This makes it very clear and easy for people to click on an upsell.
2) To wait until after you have their credit card information to upsell. This ensures that even if you don’t make the upsell, you’re not going to lose the main sale.
Everyone gets different results. GoDaddy upsells before, during and after the checkout process. They’re able to do this because people need to buy their domain and aren’t going to leave just because they’re upselling.
Most marketers don’t have that luxury. So what is the best tactic? Split test where in the process to have your upsell.
The Thank You Page
When people buy something online, they generally are now feeling great about the fact that they just made their purchase. So, the thank you page is another awesomet place to upsell.
Offer them an incredible offer they can’t refuse on the thank you page and you’ve very likely to make a sale.
Marketers often report upsell rates of 10% to 30% - Far up from the typical 1% to 3% conversion rates on salesletters!
The Phone?
Actually picking up a phone and calling a customer?! But it works.
There are many, many examples of this technique making businesses tons of cash.
The ideal format here is to test the sales script yourself first, understand how it works, then pass it off to other people who can do it for you.
One such company in the “learn dating skills” industry does this very well. Anytime they get an order for over $200, they call their customers to upsell them a $30/month subscription. Their close rate is high and accounts for much of their business success.
Of course this is more work – But it’s your choice whether you want to take this step.
Email
You’ll want to keep on selling your customers over the long run.
By using email with your customers, you gradually build a strong relationship and gain their trust.
The key here is to build a relationship that allows you to continually market to your customers.
Start With One
You need to get started now. Start with just one. Many marketers find that their profits increase so much and wonder why they didn't start doing it sooner. So don't waste any more time since it might be the most important marketing decision you make.
Dania
www.makingmoneyhowto.biz
www.homebusinesstalk.biz
www.momssecretdiet.blogspot.com
In this article, we’re going talk about the four most common and most effective places to upsell your back end products. Once you’ve decided to upsell your products, the next question becomes: Where and how?
The Order Form
The order form is great place to upsell. Just add the product in a checkbox at the end of the order form, allowing people to just “check” it if they wanted to take the upsell.
There are two main strategies you can use:
1) To just upsell right on the order page. This makes it very clear and easy for people to click on an upsell.
2) To wait until after you have their credit card information to upsell. This ensures that even if you don’t make the upsell, you’re not going to lose the main sale.
Everyone gets different results. GoDaddy upsells before, during and after the checkout process. They’re able to do this because people need to buy their domain and aren’t going to leave just because they’re upselling.
Most marketers don’t have that luxury. So what is the best tactic? Split test where in the process to have your upsell.
The Thank You Page
When people buy something online, they generally are now feeling great about the fact that they just made their purchase. So, the thank you page is another awesomet place to upsell.
Offer them an incredible offer they can’t refuse on the thank you page and you’ve very likely to make a sale.
Marketers often report upsell rates of 10% to 30% - Far up from the typical 1% to 3% conversion rates on salesletters!
The Phone?
Actually picking up a phone and calling a customer?! But it works.
There are many, many examples of this technique making businesses tons of cash.
The ideal format here is to test the sales script yourself first, understand how it works, then pass it off to other people who can do it for you.
One such company in the “learn dating skills” industry does this very well. Anytime they get an order for over $200, they call their customers to upsell them a $30/month subscription. Their close rate is high and accounts for much of their business success.
Of course this is more work – But it’s your choice whether you want to take this step.
You’ll want to keep on selling your customers over the long run.
By using email with your customers, you gradually build a strong relationship and gain their trust.
The key here is to build a relationship that allows you to continually market to your customers.
Start With One
You need to get started now. Start with just one. Many marketers find that their profits increase so much and wonder why they didn't start doing it sooner. So don't waste any more time since it might be the most important marketing decision you make.
Dania
www.makingmoneyhowto.biz
www.homebusinesstalk.biz
www.momssecretdiet.blogspot.com