Fabian Tan

If you've been in list building for a certain amount of time, you might have heard of joint venture giveaways as an effective way for growing your list really fast. The question is, are they a good choice for your list building business?

The big plus with joint venture giveaways is that there is very little effort involved, and you can literally get hundreds of leads just from a few minutes of work. I have literally spent 5 minutes submitting my own gift for the giveaway and got hundreds of subscribers within days. The return on time investment is really great and most of all, it often costs you nothing to get involved with giveaway events.

One of the problems with giveaways is that when you send traffic to it from your own list, your subscribers will start subscribing to dozens of other lists from the giveaway. They will start getting bombarded with emails and there is a danger your own emails could get lost in the crowd and your response may suffer. One get around to this is to promote your giveaway referral link using other means like traffic exchanges, forum marketing or pay per click marketing. You need to get referrals to the giveaway to remain or to get a high position where you can more exposure.

So that is the problem with giveaways. Otherwise, they are a very good tool to use to build a list. One advice I can give you is to build a list purely for giveaway purposes - to build a list from them and to use it to promote giveaway events, while keeping your main list 'clean'.

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