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Why You Shouldn't Listen to “Old School” Headline Writing Advice

I recently Wrote Six reports on writing killer headlines

I'm going to outline a simple method for you to write attention grabbing headlines in a very quick amount of time, without much effort and very little conscious thought.

The reason why you should add this method to your arsenal is simple: it works in a pinch when the deadline is due, when you're out of ideas, or simply when you just want to get it done and get on to the next project.

There are several other reasons why this method comes in handy. The first is that is protects you from making the big headline rookie mistake and that's blindly following the old “copy dogs”.

This is not smart for three reasons. First, markets become “used to” certain marketing tactics, and thus what works changes over time. It used to be that the only thing you needed was a big fat benefit headline in order to be successful.

Now everyone has used them to death and they don't have the same attention-getting power they once had.

Also, online has transformed the game. Offline it costs an arm and a leg to test, so there is more at stake. At the same time, there is a “time disconnect”. You can't get immediate feedback offline. Online, you can know if you ad is a winner or not in under an hour if you so desire.

That's a point a lot of ad writers aren't getting. I want to give you a system to bang out headlines that you can test quickly and see how good they are, instead of getting stuck in “pondering” mode. Hence, the system I have devised and personally use for writing headlines very quickly.

Check out How To Write Killer Headlines

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