Fabian Tan

An often-overlooked part of list building is the giveaway incentive itself. Someone who has come in from a traffic source and opted in to your list expects to receive a gift of quality as they were bought in by the benefits you presented on your opt-in page. So how important exactly is your giveaway incentive?

Make no mistake, it's very important. The moment your subscriber opt-ins to your list and downloads your free report or some other free gift that you prepared, he is at his 'warmest'. Meaning, your subscriber is excited and looking forward to receiving your gift.

So your gift has to really deliver here. Even better, over-deliver! Make your free gift so good that people would be willing to pay $20 or more for it. This is how you build a responsive list that opens your emails at your command. You have to provide value first. It's the law of reciprocity at work.

If you gift is only a few pages and it is full of worthless information, then your newly acquired subscribers won't be that happy! In fact, they will probably unsubscribe pretty quickly. So make sure your giveaway gift is brimming with quality content.

The bottom line here: you have to create products that over-deliver. Don't let your quality control die after the giveaway to your subscriber. You have to constantly give more than the value your customers pay for if you want to keep them buying from you again and again. That's how you can build a list that constantly spends money with you.

Click Here to download your FREE report called "List Profit Blueprints: How I Built An Opt-In List Of 308,313 Subscribers, Made 6 Figures In Less Than 12 Months And How You Can Too!" at Fabian Tan's List Profit Blueprints!