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The popularity of Facebook has made it a very popular marketing and promotional platform used by thousands of businesses, and this is a fact these days. This fact is utilized by the thousands of businesses who see the potentials of this very popular social site, and using it as a powerful selling platform for themselves.

If you think of the online interactions of people in this social site, you can think of it as a link building strategy and also can be a form of direct marketing. The small interactions of people or the many fans you have may slowly build up to a level where you have already attained brand popularity.

Facebook, being personal in nature, you may think it can be an effective medium to do organic business promotional efforts. It can still be provided that what you post as updates will have a human touch and being more personal in nature, and not being business oriented.

You can create a fan page or business page and through these pages you can post updates of your site or products and this can be your method of marketing in Facebook. You can also create groups and invite people to your group and through this way you can also market your products, although in non-traditional ways of selling.

How to sell products in Facebook should be done in a different way and not the traditional selling methods. Facebook, being a social networking site, have to be more personal in nature and selling on this site can be done in some ways like the following:

• Because you invite contacts, friends, acquaintances and other people to your fan page or business update pages, you can start posting updates to your page. But do not post sales messages or anything more business related, and what you have to post should be more business social activities or fun social functions, to make people not “remove” you in their list.

• Post updates frequently but not five or ten times a day and also updates are more business messages. These things will be considered spam and you will be “removed” immediately by fans.

• Respect the people who “like” you and give them the impression that your principal motive is marketing. The personal touch that you impressed in your update postings will have effects in the long run, which is actually what Facebook is, long term personal relations.

• Use Facebook personally or professionally and you will gain the respect of your fans and followers. Slowly you can mix a little of your business updates through your pages and you will not get easily removed because you have done it in a more personal manner.

• As with any social medium that you have, your activities can go viral with this platform. You can get also viral on Facebook.

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