Fabian Tan

The article title is perhaps the most important key to unlocking unlimited article traffic and profits. It is important that you have this skill of crafting killer titles down pat if you want to create massive success from article marketing.

The one factor that is vital in all articles is the title. You have to use it to incite interest in your article and also you have to get the search engines and spider your article and give it search engine placements to reap maximum traffic. Also, it's important that your title be relevant to the content in it. If it is not relevant, you will lose the trust of your reader immediately, and then your effort in creating the article will be wasted. So keep it relevant. Don't create misleading articles and you're on the right track.

The other important factor of your title is the search engine optimization part. You'd want to include at least one of your main keywords in your title, preferably at the beginning of it so it is given more importance. If possible, you can include your keyword two times in the title, though this is not mandatory these days. What's more important is that your article content is related to your title. The search engines, using a special algorithm called Latent Semantic Index, can usually tell whether this is the case or not.

Other tricks for increasing your click-through rate include using numbers in your titles (i.e. '7 Tips To ______________) and questions (i.e. 'How Do Successful Marketers ___________?'). Both of these tactics will increase your response rate almost without fail every time!

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