What Makes Bing A Good Search Engine?

by cdn1
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We are now in the information age. Everything is made available for us in the internet.

From history to current events all information needed is just a click away. All you need to do is open a search engine and type in a keyword or phrase.

Google has made it big and is everybody's first recall when it comes to search engine. But there's another site that is being recognized and is becoming more popular for search engine optimization.

Bing is a new thing with a certain ring to it. Yes, it sounds like a doorbell.

But come to think of it, this site can actually open up a portal of more relevant searches to lead internet viewers the right information they are looking for. Bing treats search engine results page (SERP) a bit differently from its competitors.

From a searchers point of view, this portal offers them more relevant results based on the content within the websites that carries the keyword being searched. This cuts the time sifting through all the results generated.

The site also offers a preview thumbnail on the right side of the results. This allows the reader a quick view of the content without having to leave the SERP.

This allows you to assess if the content is really relevant in your search before you open it. This bags a win on Bing's side as viewers appreciate not having to close the results page when breezing through a search.

Another cool thing about this preview box is when searching for videos. By running the cursor on the image, it will automatically play without you having to enter the site where the video is embedded.

On the SEO's vantage point, what can this site offer then? How can you make it big in this search engine?

Bing uses a webmaster's software tools to capture keywords and tags from an SEO article. The site favors those that have proper SEO elements like making use of meta tags or heading tags.

Content is also vital to keep your results up. As what was noted earlier, viewers get results that are deemed relevant to their search.

Another feature unique to this site is the categorizing of answers on the researched topics. There are results for instant answers, with multimedia, deep links and a spot for other relevant categories and so allowing more chances to open more links.

Lastly, what makes it advantageous for SEO is its option to share the previewed result in Facebook or Twitter and over email. Making it easy for viral marketing.

All these features makes Bing a good search engine. It may not win over the patronage of the majority, but it is making its presence felt by its competitors.

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