How to Use Email to Sell

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How to Use Email to Sell


Selling by email is different than selling on a sales page. Email on has the benefit of a relationship and ongoing contact. However, sales letters have to work under the perception that they have just one shot to make a sale and have to point out all the benefits and go for an immediate sale.

Here are some tips on how to use email to sell skillfully.

=> Establish a Relationship First, Sales Second

Attempt to build trust and reader loyalty first, by doing this, you will get your emails opened over and over again. Once your emails are being opened and you have your reader's trust, then you can safely make sale after sale without alienating your list.

If you sell too much without first building trust, readers are more likely to tune out than buy.

How to Build Trust

Provide first class, unique, original content that directly benefits the reader. Every time they read an email from you or buy a product from you, they should be better off. If you do this regularly, readers will trust you and purchase your products.

=> Different Multiple-Email Sales Techniques

As mentioned earlier, email allows you to use tactics that just don't work with sales letters.

Once of these is the Problem > Problem > Problem > Solution formula. Simply put, you send a series of emails about just the problem without offering a solution (yet). You can provide a lot of value by just explaining the problem. Then you finally offer an innovative and powerful solution.

For example, say you run an investment newsletter. You might send this series of emails:

1) Why most people can't beat the stock market index
2) Why most people choose poor money managers
3) Why most people can't retire by 60 even if they manage their investments right

Then, in the fourth email, you finally reveal your product about smart investing.

If you have strong readership, by the time readers get your "solution" email they'll be dying to get their hands on the product. Build up the problem while providing value, then provide the solution when they're already ready to buy.

=> More Email Sales Tactics

Using teleseminar is another awesome way of generating sales. Use a teleseminar to demonstrate knowledge in a particular subject, and then use emails to follow up and close the sale.

Try offering a sale from time to time. For example, you could offer an end of Summer sale. Or a its your birthday sale, or a favorite day of the year sale; whatever the reason is, just a few times a year offer a sale of 15% to 30% off. You will be surprise how much more you make compared to amount you lose on discounts.

Remember to start by building the relationship with your list; then use one of these strategies to bring in a nice flow of sales. By using a few these tactics on a regular basis, you will pleasantly surprise with the results.




Dania
www.makingmoneyhowto.biz
www.homebusinesstalk.biz
www.momsebizblog.blogspot.com
#email #sell

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