Fabian Tan

Setting up your AdWords account for ultimate efficiency - this is an important step for increasing your return on investment with pay per click advertising. Now, setting it up so your campaign is operating at optimum levels is easy once you have your keywords and have your campaigns ready to go.

For most niches, you'd want to advertise to just English speaking countries. These are the countries you'd want to target: United States, United Kingdom, Singapore, New Zealand, Canada, Australia and Ireland. This setting will get you the most targeted traffic.

Be sure to start off with a low daily budget because there are a lot of unknown quantities in your campaign from the first day. You need to find out which keywords are converting, and whether your ad copy is up to par, and most importantly of all, whether you are making a profit, before you scale up your campaign and spend more.

Next, we come to bidding. It's important that you bid high to start off to attain one of the top 3 positions. This is to get high click through rates right from the start so you get a higher Quality Score. Once you have that, you can lower your bids gradually and still maintain a relatively high ad position.

For ad delivery, be sure to go with Accelerated so your ads show all the time. And for networks, go with just the Google network in the beginning of your campaign, then branch out to the other networks in the search network to get more traffic.

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