Fabian Tan

Writing copy that pulls in the clicks using AdWords is key to your pay per click advertising success, yet is can be an elusive skill. Your ad copy must be spot on so you don't end up with a low click through rate and the subsequent high costs per click associated with it. Here are 5 power tips for writing magnetic ads that will boost your click through rates:

Tip 1 - Make Sure Your Ads Are Relevant

Your ads must be relevant to your keywords and your landing pages must be relevant as well. If there is one thing that AdWords is about, it's about relevancy. Get this right and you will always low costs per click and high click through rates.

Tip 2 - Include A Feature

Include a key feature of your product in your ad. This can be in the first line of your ad or in the second line (test it). The feature will not make or break your ad copy though...

Tip 3 - Include A Benefit

The major benefit of your offer is really important. This has to really speak out to your target market's needs and problems. It has to be a real solution to the problem your potential customer is facing.

Tip 4 - Include The Keyword In Your Display URL

Including the keyword directly in your Display URL, whether in the top-level domain or in the sub-domain, will increase your Quality Score, so do it if you can. It's all about making your ad as relevant as possible to the keyword you are advertising on.

Tip 5 - Include A Call To Action

You can use a Call To Action in your ad to increase the response. This is a proven direct marketing principle. If you want your readers to take action on your ad, tell them to do so and the results will follow!

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