A Good Product Developer Knows When To Stop!

0 replies
  • ARTICLES
  • |
I buy a lot of products. What hurts me the most is when it is obvious how the product developer obviously didn't know when to stop. In this article I will beg you to not be one of those product developers. I realize how easy it is to get carried away, but in the end it will hurt your product. There are a number of reasons why you should stop earlier than you think. Perfection is unattainable, time to market is everything, in some situations (product development) you want to keep it short and sweet, only deliver one solution and give the customer more chances to buy. Those are some of the many good reasons to stop the product creation process early, without leaving the product unfinished. And all of those reasons will be covered in this article. The purpose of the article is to help you become the best product developer you can be. And to increase your chances of making money.

Both, in my opinion, solid goals!

The Perfect Product - The Quest Of The Inexperienced Product Developer.
The biggest mistake I see inexperienced product creators make is to put too much of themselves into their products. I'm not talking about showing your personality, that's certainly something you should do! I'm talking about making the product your baby. Don't ever do that! If you do that you wont stop until you think the product is perfect. Here's a hint: that will never happen!

I vividly remember the weeks prior to the launch of my first product. I just couldn't do it! Every fibre of me was thinking about way to improve the product. The fact is that the product solved a problem for those who needed that exact problem solved. Sure, there were things that could be added to enhance the product. And boy did I want it to be perfect! The fact that anybody would be able to think of this product as less than perfect was killing me. I did not realize that criticism was just another source of inspiration. So, it took a week of beating around the bush to get me to take action. The product wasn't perfect. There were technical issues during the launch. You know what? Today I wouldn't have wanted it any differently. I learned a lot from that experience and it has helped make me a better product developer.

The lesson is this. There will be difficulties. You will want to improve the product. However, if you don't take a chance you will be without many valuable lessons! The product went on to make me around $1000 over the next 3 years and I'm still selling it to this day! Not a day job killer, but good enough for a first product. All because I came to the realization that the product would never be perfect.

Time To Market - Your Customer Needs Your Product Yesterday!
Internet Marketing and many other niches move fast. Sometimes the pace is staggering. So, when you get an idea for a product that will solve a need customers in your market have today you need to get a product on the market as fast as you possibly can. In a month or sometimes even in a week the market for that exact product might be gone! That's a very good reason not to keep your products confined to your hard drive for months while you are developing it. If you don't do your utmost to get your product to the market as soon as you possibly can you are doing your customers a disservice, and as a product developer you're not doing a very good job.

Why Would Any Product Developer Use 100 Pages To Explain Something That Could Be Explained In 20 Pages?
Seriously. Why? Well, the answer is simple. It's because we think a high page count (or minute count if you're doing video or audio) adds value to your product. Ask yourself the following question. Do you think the customer buys your product for the high page count or because it will help them solve a problem they have? And do you think they want to go through hundreds of pages looking for the solution? Or would they rather get it in 5 minutes by quickly browsing through a short and to the point product? If you spend a minute thinking about it the answer should be obvious.

Page count is an ego thing. Your ego says it needs to be bigger. It doesn't!

By Solving Only One Problem It Is Easier To Keep Your Product On Track!
And the customer bought your product to get the solution to one(!) product anyway. Ok. To prove this I'll ask you to think about the process you go through when you buy a product. How often are you looking for one product to solve multiple problems? Yeah. It happens. However, most of the time you're looking for one solution. Sometimes you're looking for a product that will help you get more traffic to your website. What you're looking for is one(!) thing you can do to get more traffic. You're not looking for a day job. So, you want to achieve your goal, more traffic, as easily as possible. As a product developer this is a very important realization. If you're looking for one and only one thing to do then your customers probably feel the same way. If you have more solutions to one problem create more products. It's as simple as that.

The Number Of "Buy Now" Buttons You Have On The Internet Is Proportional To Your Income!
That's not something I came up with. It's something I read on the Warrior Forum. If you're the guy who wrote then I salute you! It is absolutely true. Let me put it this way: if you don't have any buttons allowing people to buy your products then how many are you going to sell?

Yeah. Not many!

I told you to solve only one problem in each product. And I told you that other problems and solutions should be other products. That means more buttons and that means more chances for visitors to become customers. Not exactly rocket science.

If you are a product developer and if you are stuck in your product development process I've got a deal for you. I have a product called Instant Info-Product and until October 21st you can get it at a $10 discount. That means the price will be only $7. This is a great chance for a product developer to kickstart the process. Go check it out right now!
#developer #good #product #stop

Trending Topics