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Why is SEO a sought-after service, especially those that compete online? Is it really worth investing money into?

Many websites are competing for the most coveted first rank in Google search engine results page or SERP. What is the real value being on top of the ranks bring in to your business?

Here you will know why many websites are willing to spend on search engine optimization efforts for their websites. The rankings can actually determine future sales for the business and that is the major reason why the top spot is crucial.

There is much to learn about online searcher’s behavior and studies have been conducted to understand and to anticipate how they pick out the websites to click when they are searching for some information from the web. This information is vital to aid you with the sales forecast for your business.

Studies show that about 42% up to 56.36% of searchers are most likely to click on the first result suggested by Google. In another perspective it means that of the 1,000 searchers online 490 of them on average would choose the first website presented and from there on proceed with the other links found in that website.

Now, if you come in second you will get about 13.45%, third position gives you 9.82%, and the fourth spot would bring in 4% of viewers. Notice how the second is a far cry from the one ranked first

Of course, there are other factors that would attract the viewers to click on the site. That is why the snippet shown in the SERP needs to be catchy so it can sell to its audiences.

So how can we quantify result in terms of sales? The bottom line figure is the litmus test if your SEO efforts and the ranking did you any good.

The trend determines that about 2-3% of visitors into leads. A lead is an online shopper that has shown interest in your product and can potentially become a buyer.

Going back to our counting, out of the 490, about 13-14 of those can potentially bring in a sale. The percentage of leads that turns to become customers would depend on your lead to sale conversion rate.

You get this conversion rate by dividing the number of customers who bought online by the total number of visitors you have on your site for a certain period. Monitoring this monthly would help you see the trend in your business and identify which efforts paid off and generated you the sales.

From here we can say that being number one can create much potential for your business, but you need to pair it up with much effort to convert these leads into sales. You get the big bucks by being seen first and then by capturing them once they are in your website.

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