Fabian Tan

If you've been in Internet marketing for a while, you would notice that most marketers sell ebooks for less than $100. But that's not where the real money is. To be honest, ebooks often don't tell the whole story about a topic (although there are some exceptional cases). That's why you need to charge more for your products!

What do I mean? Well, you have to look beyond ebooks when creating products for your business. Think of membership sites, home study courses and physical products. Think of coaching programs. Think of high-priced exclusive courses.

What if you could offer a complete solution that goes beyond an ebook? What if you could solve all the problems a customer has just by providing all your best information in a home study course? Customers would kill for information like this!

So what you'd want to is to build a customers list. Sell lower-ticket products such as $7 products to build a customers list. Then 'upgrade' them to higher-ticket products like membership sites and home study courses.

You see, to make $5000 a month, you would need to sell tons of copies of $7 products. 714 copies to be exact, every month! Now, while it still doable, it is very hard to do that.

What if you sold a $500 home study course? It would only take you 10 sales to reach your $5000 target. If you build a massive list of $7 product buyers and upsell them to this home study course, do you think you can get 10 people every month to pay you $500 for this complete solution? It is very possible.

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