Fabian Tan

There's been a lot of hoo-hah about Twitter lately in Internet marketing circles. But is it worth all the hype? Or is it just another of those latest fads that come and go? This article will attempt to answer these questions.

Firstly, what is Twitter and how does it work? It is generally a micro-blogging tool where people post what they are doing now in short and succinct sentences. If you want to get more idea of how it works, get signed up with Twitter.

So how does it work for marketing?

Step 1 - Get A Huge Following

Step 2 - Write Regularly

That's it! It's really a simple two step process for using Twitter to funnel traffic to your sites.

One of the main advantages of using Twitter is that you can get others to syndicate your content for you. If you have a blog post, you can invite others to comment on it. You can also invite others to 'Digg' it on Digg.com, so you get wider exposure on the Internet, which will result in more traffic.

You can even put a link to your sales page once in a while. A few users have reported making sales this way, just by putting a simple link!

There is no doubt that Twitter is here to stay for a long time. Apart from email, it is the most responsive medium for getting instant traffic. As they say, the early bird gets the worm. Build a big Twitter following and start reaping the traffic benefits of it.

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