3 Client Attraction Strategies for Local Business Internet Marketing Consulting

depotgang · 10-05-2011, 10:52 AM

If you do Internet marketing consulting for local small businesses in your area, you’re more than likely also looking to attract as many new clients as you can. One of the most important first steps that you can take is to identify who your ideal client is and tailor your marketing efforts to attract those people. You will save time, money and effort this way because when you market to everyone, you will not reach anyone.

There are a ton of client attraction strategies that you can try, but here three tips to help you get started:

1. Provide lots of social proof
Local merchants and small business people are looking to hire someone who can demonstrate that they can provide the results that they are looking for, so the more social proof you can provide of the other sites that you have created success for, the better your chance are of landing new clients. If you are new and just starting out, offer your services to a local business pr bono in exchange for a testimonial. Create your own sites and get them ranked to demonstrate your expertise. Every time you do a project ask for a testimonial and post it on your website.

This will attract clients because the more satisfied customer that leave a testimonial, the more likely prospective customers are to resonate with their stories and want to work with you.

2. Networking
If you want to land local clients, it’s helpful if they have seen your face or know someone who has met you. Networking with either prospective clients, or colleagues who can refer your ideal clients to you is an effective client attraction strategy because you get the chance to make connections, and expand your network.

Find local business networking groups, and merchant associations. Attend industry conferences and make an effort to meet people and follow up with them when you get home from the meeting.

3. Product giveaways on your website
Provide products for free that prospective clients can download in exchange for their name and contact information. Offer something useful that will help to educate the prospect about what you can do to help their business become more successful.

Hold a workshop demonstrating a specific marketing strategy
Record either the video or the audio
Offer the recording as an incentive for signing up to your email list
Create a sample special report that can be customized for a specific type of business
Create a video where you describe your services, the kinds of results that you have created for other local, small businesses and how easy it is to get started working with you.

A bonus client attraction tip is to work your social media profiles to attract your ideal clients. Make sure you have a consistent branding message across all of your profiles that reinforces the brand message of your website. You might use your Facebook fan page to highlight a ‘Client of the week,’ and showcase the projects you did for a specific business and what kinds of results you were able to generate.

These are just a few client attraction strategies. For more information about expanding your online business visit http://mcreasite.com/blog to discover many more internet marketing tips.

10-05-2011, 10:52 AM	#1
depotgang Laser Traffic Pro War Room Member Join Date: Oct 2005 Location: San Diego, Ca , USA. Posts: 1,253 Thanks: 12 Thanked 154 Times in 69 Posts Contact Info	3 Client Attraction Strategies for Local Business Internet Marketing Consulting If you do Internet marketing consulting for local small businesses in your area, you’re more than likely also looking to attract as many new clients as you can. One of the most important first steps that you can take is to identify who your ideal client is and tailor your marketing efforts to attract those people. You will save time, money and effort this way because when you market to everyone, you will not reach anyone. There are a ton of client attraction strategies that you can try, but here three tips to help you get started: 1. Provide lots of social proof Local merchants and small business people are looking to hire someone who can demonstrate that they can provide the results that they are looking for, so the more social proof you can provide of the other sites that you have created success for, the better your chance are of landing new clients. If you are new and just starting out, offer your services to a local business pr bono in exchange for a testimonial. Create your own sites and get them ranked to demonstrate your expertise. Every time you do a project ask for a testimonial and post it on your website. This will attract clients because the more satisfied customer that leave a testimonial, the more likely prospective customers are to resonate with their stories and want to work with you. 2. Networking If you want to land local clients, it’s helpful if they have seen your face or know someone who has met you. Networking with either prospective clients, or colleagues who can refer your ideal clients to you is an effective client attraction strategy because you get the chance to make connections, and expand your network. Find local business networking groups, and merchant associations. Attend industry conferences and make an effort to meet people and follow up with them when you get home from the meeting. 3. Product giveaways on your website Provide products for free that prospective clients can download in exchange for their name and contact information. Offer something useful that will help to educate the prospect about what you can do to help their business become more successful. Hold a workshop demonstrating a specific marketing strategy Record either the video or the audio Offer the recording as an incentive for signing up to your email list Create a sample special report that can be customized for a specific type of business Create a video where you describe your services, the kinds of results that you have created for other local, small businesses and how easy it is to get started working with you. A bonus client attraction tip is to work your social media profiles to attract your ideal clients. Make sure you have a consistent branding message across all of your profiles that reinforces the brand message of your website. You might use your Facebook fan page to highlight a ‘Client of the week,’ and showcase the projects you did for a specific business and what kinds of results you were able to generate. These are just a few client attraction strategies. For more information about expanding your online business visit http://mcreasite.com/blog to discover many more internet marketing tips.
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