Tips on How to Create an Amazing Pre-Sales Page
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A great tactic you can use to boost your conversion rates significantly is sending your customers to a pre-sell page before sending them to the publisher's salesletter.
Why is this strategy so great? Well, a pre-sell page is basically a page that'll turn "cold" traffic into "warm" traffic. The objective isn't to sell the product (that's the publisher's job,) but to get the reader in the right in the mood to buy.
By the time they get to the publisher's site, they should feel excited and curious and open to the potential of buying.
Here's how to write a outstanding pre-sales page.
==> Read the Product
Ask the publisher for a free copy of the product. Many of them will be more than happy to give you one. If not, just buy a copy. If you use your own affiliate link for a 50% to 75% discount, so you're really spending very little money for the product.
By reviewing the product yourself, allows you to explore what makes the product unique and exceptional. You'll be able to figure out its distinctive features, what it has that offer other products don't.
Having actually read the product you'll be much more able to pre-sell the product.
==>Accept the Negatives
Which sounds more believable?
#1: "This product is spectacular, definitely the best."
#2: "This is a fantastic product, it covers [x,y and z], but one drawback is that it doesn't cover [x] very well. That said, for most people you'll still be able achieve [y]."
Don't underestimate people's "being sold to" radar. A pre-sales page should vigorously promote the product's strong points, but adding in a little bit about the product's weak points will make the review seem much more honest and almost always boost your conversions.
==> Address Objections
Try to figure out what objections someone's going to have to buying the product. Then address those objections upfront.
For instance, let's say you're selling a Traffic Robot product, an extremely popular Clickbank product at the moment.
Here are a few potential objections you might want to handle:
- Who's the author and why is he qualified to teach?
- How can a robot perform better than a human?
- Will the system stop working if many people buy it?
- Is it too difficult for beginners to work?
- If I don't have a lot of money to start with, can I still make money?
By reading the book itself and doing some market research, you'll be able to put together a pretty good list of main objections.
Make sure you address or at least touch on those objections in your pre-sales.
==> Build Excitement & Reduce Price Perception
Finally, create as much enthusiam about the product as you can, without sounding like, well, a sale's pitch.
Always try to set your tone to be that of an objective reviewer. But you should also sound excited about he product's potential and what it can do for them.
Use engaging words and really paint a picture of how the product can solve their problems.
End your pre-sales by making the price seem insignificant when compared to the benefits they'll get by buying the product.
Remember, that these tips will help you write a great pre-sales page and your conversions could be much higher than if you just direct linked to the publisher's page.
Dania
www.makingmoneyhowto.biz
www.momsebizblog.blogspot.com
www.homebusinesstalk.biz