Fabian Tan

One of the questions I often get is "How do I maintain my focus and just eliminate information overload?"

How I maintain focus on my day is by using a simple rule - the 80/20 rule.

I concentrate like a lion on the 20% of tasks that bring in 80% of profits/results. I start every day by making a list of the '20% activities' (the vital few) and the '80% activities' (the trivial many), and then I decide how much time I'm going to spend on each of these tasks.

20% activities usually refer to important activities like a new project, product creation, your core marketing activities, joint ventures etc.

80% activities are more low value maintenance activities like checking your email, building a big social marketing list (though for some this will be a 20% activity, it depends on your business plan), chatting on IM etc.

You'd want to outsource many of your 80% activities down the road, particularly activities like customer service, AdWords maintenance, article writing, transcribing, video creation and so on.

This gives you ample time to concentrate on your 20% and ultimately amplify your efforts and time spent on your 20% activities, so they eventually take up 80% or more of the time that you spend on work. (or simply take the day off or take the time to go on a holiday)

The result is greater results from your entire business.

Another trick is to label all your tasks A, B, or C. A is for your critical activities, B for relatively important activities and C for trivial activities.

The bottom line is to give the time you invest an ROI. Money can be gained back, but time can't.

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