Fabian Tan

Here is the one thing you need when you're doing article promotion: you need build a list. You've got to build a list when you market articles.

So your income is not a one-shot thing. So it's not a fluke.

When you build a list, that traffic you get from 5 months ago is still worth money to you today. If you don't, you have to keep on finding new customers.

I've said it a few times before; a list is a traffic funnel. You can literally command traffic at will when you have a list.

That is a power you don't have if you redirect straight to an affiliate link or AdSense ad and help build the merchant's business as they get the leads and the customer list.

So you can be in an article marketing niche that gets 5 times less traffic than some other people, but if you build a list, you can market to them forever. You'll definitely get a value of more than 5 times the traffic that your AdSense earning and 'instant gratification' affiliates are getting.

When you grow a mailing list via your articles, you are leveraging the traffic you get from articles. You're turning that one visitor and that one sign-up into a recurring visitor to your offers, landing pages, products and affiliate links through your list. If you get an average of 3 visits for every one article marketing visitor you get, that's essentially 3 times the traffic you're getting if you just build a list. It's repeat traffic as well, which means they are more apt to buy!

The bottom line: you are building a long-term business when you build a list.

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