Fabian Tan

If your website is starving for traffic, you might want to take a look at using Google Adwords to get targeted traffic within hours (or even minutes) of setting your ads up. Adwords is definitely the most targeted way to get traffic when it comes to paid advertising methods.

Here is your 5-step Adwords assault plan to drive storms of traffic to your site:

Step 1 - Do Exhaustive Keyword Research

The first step in any proper Adwords campaign is keyword research. Keywords is the starting point of pay per click traffic. Use these keyword tools to come up with a list of keywords you can run with: Google Adwords Keyword Suggestion Tool, Wordtracker and Keyword Discovery.

Step 2 - Write Your Ads

Your ad copy needs to truly appeal to the search engine searcher if you want him or her to click on your ad. Speak out to their wants and needs. Include your main benefit in your ad and call them to action (tell them to click on your ad etc)

Step 3 - Set Up Different Ad Groups

Set up different ad groups for different sets of keywords. Similar keywords should be placed in the same ad group. This is to make your ads more targeted so they speak out more to your visitor.

Step 4 - Monitor Your Results

Track and monitor your return on investment, click through rates and conversion rates by using Google Analytics. It's free to use and it is compatible with Adwords.

Step 5 - Optimize

Split-test your ads by running two ads concurrently alongside each other. Create new ads to act as a tester against your control ad. Add new keywords to your campaign and dump the ineffective ones.

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