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10-13-2011, 12:10 AM
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| Advanced Warrior War Room Member Join Date: Jan 2011 Location: Pembroke Pines, Florida
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|  5 Questions You Must Include In A Sales Letters 5 Questions You Must Include In A Sales Letter People have included all kinds of slogans in their sales letter but sometimes can't achieve the results they want. The importance of a sales letter is likened to having a shop to sell cars. If the looks of your shop isn't delivering a good impression, no one will be going to buy your cars. You must ensure that your sales letter have answers to the most basic questions and emphasize interest in your visitors towards your product just with these five simple and specific questions: 1. What's in it for me? The number one rule of salesmanship - people only buy for one reason, which is for getting the results from a product, how will they benefit from buying this product. To achieve this, you need to get their attention immediately with your headline. Create a very convincing headline and tell your visitors what they will get in one shot through your headline. 2. How will my life be better? This is where you have to understand the emotional appeals that attract your prospects like bees to honey. Do they want to become richer, smarter, better looking, thinner or more popular? Do they want to save time, money or effort? You need to study your niche market until you know what emotional buttons to push and you'll see a huge boost in your sales instantly. 3. Why should I trust you? Provide positive testimonials. Why? Buyers are skeptical when it requires them to take out their wallets in order to buy a certain product. You need to clear their doubts by providing positive testimonials from your previous customers and emphasize the benefits of your product. What if I don't have a testimonial for my product? You can search for forums related to your niche and offer to give a complimentary product in exchange for a testimonial. This usually works immediately. 4. What will happen if they say no? Remind them about the problems that they are having, the frustrations, how much money will they lose, or how sad their lives are currently - and tell them how they can change all that at once, just by a small investment in your product. 5. Will I be stuck with your product? This is where you seal the deal. Tell them that you provide a 100% satisfaction guarantee, they must get it now. The most important thing is to make them buy, and the rest depends on their choices. 70% of the people who purchase a product will not refund it unless they have seen something similar before or they've planned to only "borrow" it since the beginning. If you answer these five questions in your sales letter, not only will you gain an advantage over your competition. You will also let your potential customer know that you addressed their concerns and you have the solution that they need. Dania www.makingmoneyhowto.biz www.momsebizblog.blogspot.com www.homebusinesstalk.biz |
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| include, letters, questions, sales |
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