Landing Page Optimization: How to Crush Online Lead Generation
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When you design a landing page for online lead generation the goal is for the visitor to either take a single action that leads to a conversion. There are several things that you can do to help optimize the conversion rate of your landing pages. In other words, you can make small adjustments to your landing page and get a better return on the same traffic.
Does your landing page speak to your ideal customer?
When you are writing the copy for your landing page you must have in mind the profile of your ideal customer for that offer. Make sure that your offer resonates with that audience in order for it to generate qualified leads from the traffic that you send to that page.
What does your ideal customer want? What do they need? What problems are they looking to solve? Your task is to create valuable content that answers those questions, educates your prospective customers and positions yourself as a trusted expert on the topic. Offer a thorough, yet incomplete solution and offer it up as a free download that they can get in exchange for their name and contact information through your landing page. A general rule-of-thumb is that the more valuable the content is the more contact information you can ask for in exchange.
Landing Page design--keeping it simple.
In keeping with the singular goal of a landing page, which is to convert visitors to buyers or subscribers, the design of the page should guide the reader's eye through the copy to the call to action and the form. There should be no external links on the page, and plenty of white space. Adding testimonials from a variety of satisfied customers provides social proof and can go a long way towards lessening any anxiety that the visitor might have about leaving their contact information or making a purchase.
Testing and tweaking makes perfect.
Once you have settled on a design and some copy for your landing page, create another version with a different headline, differently worded copy, or maybe use a video message and set up an A/B split test so that you can see which one converts best. Keep testing until you find the optimal results that you are looking for from your landing page.
What does success look like?
How do you know when you are crushing it with online lead generation? A successful lead generation campaign is going to look different for different people. Set goals for how many qualified leads you want to generate each day, week or month. Create benchmarks and measure your results against them.
Creating a system for determining your target market, what they want and need, coming up with premium information products that give your audience a taste for what you have to offer at your website, designing a page that leads visitors to leave their information and testing all of these elements until you find the winning combination is the key to crushing online lead generation through landing page optimization.
Designing landing pages is just one aspect of generating leads and sales online. For more tips and strategies for growing your online business visit http://mcreasite.com/blog today.
Does your landing page speak to your ideal customer?
When you are writing the copy for your landing page you must have in mind the profile of your ideal customer for that offer. Make sure that your offer resonates with that audience in order for it to generate qualified leads from the traffic that you send to that page.
What does your ideal customer want? What do they need? What problems are they looking to solve? Your task is to create valuable content that answers those questions, educates your prospective customers and positions yourself as a trusted expert on the topic. Offer a thorough, yet incomplete solution and offer it up as a free download that they can get in exchange for their name and contact information through your landing page. A general rule-of-thumb is that the more valuable the content is the more contact information you can ask for in exchange.
Landing Page design--keeping it simple.
In keeping with the singular goal of a landing page, which is to convert visitors to buyers or subscribers, the design of the page should guide the reader's eye through the copy to the call to action and the form. There should be no external links on the page, and plenty of white space. Adding testimonials from a variety of satisfied customers provides social proof and can go a long way towards lessening any anxiety that the visitor might have about leaving their contact information or making a purchase.
Testing and tweaking makes perfect.
Once you have settled on a design and some copy for your landing page, create another version with a different headline, differently worded copy, or maybe use a video message and set up an A/B split test so that you can see which one converts best. Keep testing until you find the optimal results that you are looking for from your landing page.
What does success look like?
How do you know when you are crushing it with online lead generation? A successful lead generation campaign is going to look different for different people. Set goals for how many qualified leads you want to generate each day, week or month. Create benchmarks and measure your results against them.
Creating a system for determining your target market, what they want and need, coming up with premium information products that give your audience a taste for what you have to offer at your website, designing a page that leads visitors to leave their information and testing all of these elements until you find the winning combination is the key to crushing online lead generation through landing page optimization.
Designing landing pages is just one aspect of generating leads and sales online. For more tips and strategies for growing your online business visit http://mcreasite.com/blog today.