Fabian Tan

If you're publishing an e-course, you need to consider how you are going to schedule your lessons.

7 days between each issue is definitely too long. Imagine this, if you have a 7-issue e-course, that would take a whopping 49 days to complete! I think the majority of subscribers will get bored or forget about the e-course way before then.

A good balance for an e-course would be 2 to 3 days between each part. It's not too long, not too short. And you can add in promotional broadcasts in between and most subscribers won't mind, even if you're giving them valuable free information in your e-course follow-ups.

Here is a hot tip: At the end of your e-course, combine your lessons and compile them into a PDF document and give them to your subscribers as a gift. This makes it easier for them to reference to your lessons in one complete document. You can also give giveaway rights to this PDF so it gets passed around virally and get more subscribers for your e-course. A win-win situation.

Alas, a paid e-course is a different thing. You'll need to pump out tons of content if you space out your e-course every 2 or 3 days. If you want subscribers to stay long in your e-course, you don't want to overload them with content over the space of a year (which is the around the ideal duration you would want your subscribers to stay on for), so one email every 2 to 3 days would be overkill. One power packed email every 7 days for 52 weeks would work perfectly for a paid e-course.

Oh, and don't forget to give away some unadvertised bonuses along the way in your e-course too!

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