All About SEO And 404 Errors

by cdn1
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Ever been directed to an error page that contains 404 Error? That is the classic File Not Found error.

When does this occur and when is your website most likely to generate an error such as this? Does this spell out disaster for your SEO efforts?

Here you will find answers and ideas for your SEO and this ever elusive 404 error. Read on and learn something new to boost up your rankings.

When will a viewer get a File Not Found error? In most cases, incidents like pages that were posted before get moved or deleted in the site or when the layout of the site or the page information got changed.

This type of error may or may not have a negative impact on your search engine results page visibility. It would depend on how you manage these kinds of errors so your viewer can be redirected into your active website.

The best solution to this is to create a custom error page which can be named 404.htm. This would replace the 404 DNS error that will serve you no good.

This custom page will allow you to redirect your viewers back to your site and not lose a potential lead. This you will have do for every page you make changes to.

This way your viewers will not get dismayed thinking that your site is actually non-existent. Here are a few tips when implementing a custom error page:

Write an apologetic letter for the inconvenience caused. Viewers will be more willing to go to your redirected page.

Maintain the same look and feel of the error page the same way as the rest. This is to not confuse the viewers in any way.

Clearly identify marked links that will lead them to either your Home Page, Site Map or Content page. This will offer the searcher options as to where they want to go.

Offer assistance by creating a search box within the error page that can redirect your viewer to the specific site that they intend to visit.

Do not create a 404.htm file to mirror the same missing page. The best practice is to build a 404.htm page with more generic information.


These tips can help you keep your viewers interested to click on your website. However this may not be the case all the time.

The best strategy is still to avoid 404 error pages to come up when viewers are searching through certain topics that may be found in your website. You are more credible and responsible if they are directed to your live site.

This will give them the impression that you are reliable and can be counted on. The name of the game is still winning them over by your integrity and information rich content.


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#404 #errors #seo

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