Fabian Tan

It only takes a few minutes to start getting traffic from Google AdWords. But you'd want to be well prepared and really do your research before hand on AdWords. It is very easy to lose lots of money advertising there if you use all sorts of wrong tactics and strategies.

Here are my 5 best Google AdWords tips to generate lots of sales:

1. Increase The Quality Score Of Your Landing Page

Quality Score is the algorithm Google's computers use to determine the quality of your ad and your landing page. This will affect how much you have to pay per click to get your ads in a good position. The higher your Quality Score, the less you will have to pay. Increase the QS of your landing page by including your keywords on the page and in the meta tags.

2. Write Optimized Ads

The Quality Score of your ad is also vital. You can increase the QS by again including your targeted keywords in the ad's headline and body copy, and even in the URL.

3. Build A Massive Keyword List

Large keyword lists are important components of a successful pay per click campaign. You'd want to target long-tail keywords as they convert better than general keywords.

4. Always Have 2 Ads Running

Always split-test 2 ads at the same time for every keyword group that you have. This will allow to determine which ad is getting better click-through rates.

5. Start Small

Always start small and test small on AdWords. Don't go in there with all guns blazing. Set a low daily budget and if your campaign, increase it and add more keywords to increase the marketing reach of your pay per click strategy.

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