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The “About Us” page plays an important function in a way that it provides visitors to a website to assurance and peace mind in finding your company and your capabilities of fulfilling their needs. In this page you provide specific information that will make them feel comfort in visiting your site.

To a website, visitors that find their way to the “About us” page tend to have a higher conversion. This is probably because visitors that visit the page can find confidence in seeing what your site can offer and also place their trust on your website.

In the “About Us” page you can provide information that the visitors will expect to find and those that will help them feel safe and confident with the offerings that you make. To find the information that you provided they can place their trust in your website.

To a visitor, seeing a new company that they haven’t any experienced yet, getting their offerings can be a bit of gamble. Unless their offerings are way down low compared with their competitors, there may not be an acquisition at all given the newness of that company in the visitors’ eyes.

To get that confidence in the visitors’ minds there should be a powerful sales statement provided together with some supporting facts and key messages. There will be a lot of opportunity lost if these key elements are not found in the “About Us” page.

In the “About Us” page you have to include information that will help visitors in providing information especially if they are already intrigued in your product offerings. Some of these important messages and information you have to provide are enumerated below.

• There should be a brief description about your company explaining who you are, where you are based, how long you have been in this industry, what your company’s vision and mission statements are, and anything informative about you. This should also include some highlights of your products and offerings.

• In the “About Us” page you should also include some team biographies. Providing brief biographies to the top personnel in your company can project a good image and will also provide comfort and confidence to visitors seeing the credentials of your personnel.

• Your “About Us” page should also be updated always and contents that are outdated should be removed and new updates provided likewise. This can project an image of a constant and vigorous company and not a “stake” one.

• Providing additional links in your “About Us” page will also provide additional information that your visitors can make use of. Getting all the right messages and information in this page can improve the effectiveness and trust you can relay to your audience.

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