Fabian Tan

Launching a product online successfully is not as difficult as it sounds. In fact, all it takes is 7 simple steps to get instant traffic for your product launch or even if you just want to re-launch your product.

Here are the 7 simple steps to launching an information product online:

Step 1 – Write articles and submit them strategically to article directories. Submit them to the most popular directories such as Ezine Articles and also use an article submission service like Isnare or Submit Your Article.

Step 2 – Set up a pay per click advertising campaign. Start out first with Google Adwords. Once you have a campaign that is successful there, branch out to other networks like Yahoo Search Marketing and MSN Adcenter.

Step 3 – Write and submit a press release. Writing a press release requires a special technique, so spend some time learning how to do it. Submit your press release using PR Web.

Step 4 – Create a content rich blog. A blog can be a useful traffic generation tool. Use tactics like tag and ping, search engine optimization and social bookmarking to funnel traffic via your blog.

Step 5 – Start a viral marketing campaign. This is done by creating a viral mechanism (a free report or a free video). Submit your free report to ebook directories or forums. Submit your video to YouTube and other video sharing websites.

Step 6 – Create an Ebay listing. Because Ebay doesn't allow the listing of digital products now, what you can do is create a physical version of your information product. Burn it on to a CD and sell it on Ebay!

Step 7 – Buy a magazine ad. Magazine ads, while a little costly, can be highly effective in attracting targeted visitors to your website. Look for niche magazines that are related to your product.

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