What Should You Know About Site Search Analytics?

by cdn1
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It is a fact that many webmasters are doing search engine optimization with objectives of getting the higher positions in the search engines results pages. But this is only the external search function of a website, the terms that users usually search for in general terms.

But there are users who also want to find the specific items that they want to look for when they are already in your website. This is the internal search function of the website, one where users would like the specific needs to come up with what they specifically need.

Many believe that when you optimize your website, then it is already done, you are specifically targeting your user's needs. This may not be the case because there are others also who want their specific needs to come up, even when they are already in your site.

You have to observe that in general, users search for the terms that they need in generic terms and they will just choose for their particular needs when they arrive at the site. Once they are already in the site they will already have a specific idea of what they really want.

If you are only optimizing your website for the external search function, or the general terms that users usually search for in the search engines, then you are not optimizing for your users. They maybe specific items in your pages that they may be looking for such that you have to optimize for the internal search function.

Know your visitors intent by optimizing key phrases that visitors may need as specific items within your contents. This may be valuable and may give you the ultimate conversion because you are solving their more specific needs.

  • On a frequent basis review the top phrases in your internal search report and analyze this to find out what users are specifically searching for. You can use the analytic tool for this purpose and it will give you the precise data that you are looking for.
  • Use the features that will allow you to use the synonyms of the keywords that you have. Use the features and create the keywords that will become your best keywords for this function, and through this you will have an idea of what your customers are really searching for.
  • Use the analytics tool to find out if users are clicking on the best keywords that you came up for in your internal search function. This will show you if you are successful in finding out the best synonym or you need to have adjustments for this.

This is needed for you to find out the specific needs of your prospective customers. The search terms that you have may just pull in the users and they will search for the items in your site.

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