Fabian Tan

Have you ever wished you could write a sales letter in under a day and not have to pay expensive copywriters to do the job? Writing your own sales letters is a skill you must learn if you want to sell more online without blowing away your budget. Here is the personal 5-step copywriting process that I use that never fails:

Step 1 - Create An Outline

Step 2 - Define The Problem

Step 3 - Elucidate The Solution

Step 4 - Call-To-Action

Step 5 - Add Postscripts

Sounds difficult? It won't be once we have gone deeper into this time-tested, street-tested process! Let's do that now:

Step 1 - Create An Outline

Create a simple outline for your sales letter. My outline looks like this: Problem, Solution, Call-To-Action, Postscripts, which we will look into the coming steps.

Step 2 - Define The Problem

The problem is the problem your customers are facing. This has to be a deep problem that your customers haven't found the solution for. You'd want to describe the problem lucidly so that your customers actually kind of feel the pain.

Step 3 - Elucidate The Solution

The solution is your product itself. Here is where you introduce your product and all it's benefits. Place the benefits in bullet point form. Many people will buy your product because of just one benefit in your product.

Step 4 - Call-To-Action

Call your readers to action! This is where you ask for the order. Put in a guarantee, an order form and an order button.

Step 5 - Add Postscripts

Postscripts are common in many sales letters. You'd want to include at least two or three postscripts on your sales letter where you reiterate the benefits of your product, the bonuses or your guarantee. This is one of the most read parts of the sales letter.

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