How To Come Up With A Negative Keyword List
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For a web marketer who wants to get traffic fast a pay per click advertising campaign may be this one. It has already been an important part in the overall marketing strategies of every web marketer around.
However, in this kind of marketing campaign if you are not able to specifically target your customers you may lose a lot on your advertising campaign. When you are advertising on the search network you have to take steps in order to drive down your advertising costs.
Displaying your ads on the non-relevant keywords may just get you the clicks that are non-relevant also, which can only lead to a high bounce rate and likewise a loss on your ad budget. The non display of your ads in these non relevant keywords should be the case.
This is the negative keyword feature where your ads will not show on searches made by users using the type of keywords that you selected as the negative terms. You have excluded these words so you will save on non relevant clicks that can possibly be made.
By adding these negative words in your list your ads will only show on the relevant keywords where you will have possibilities of getting good clicks. Your ads will only be shown on the relevant terms and not on those where it will just bounce outright.
• Identify the keywords that will bring traffic but without opportunities of getting conversions because they have no need of the product. You can use a keyword tool on this process and identify properly these negative keywords that you don't want.
• Roll out a list of words and sort out the words based on bid amounts and conversions to determine if a search query is turning out traffic but with little conversions. Take a good view of this list and identify the words that are not relevant.
• Even if you are not spending a lot on these words but if these are just those that will bounce, the terms will just be the same and ineffective. You can add these terms in your list of negative keywords where your ads should never be displayed.
• You can create a themed list of negative terms that can help you in the efficient use of the negative keywords. If you can update this list frequently you will have a good review of the negative terms that you have.
The negative keywords that you use will act as a filter to make sure that your ads will not show on those words that are unrelated to the search queries. Although it may be a bit difficult to truly identify the terms that are unrelated to your ads but software tools can help.
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However, in this kind of marketing campaign if you are not able to specifically target your customers you may lose a lot on your advertising campaign. When you are advertising on the search network you have to take steps in order to drive down your advertising costs.
Displaying your ads on the non-relevant keywords may just get you the clicks that are non-relevant also, which can only lead to a high bounce rate and likewise a loss on your ad budget. The non display of your ads in these non relevant keywords should be the case.
This is the negative keyword feature where your ads will not show on searches made by users using the type of keywords that you selected as the negative terms. You have excluded these words so you will save on non relevant clicks that can possibly be made.
By adding these negative words in your list your ads will only show on the relevant keywords where you will have possibilities of getting good clicks. Your ads will only be shown on the relevant terms and not on those where it will just bounce outright.
• Identify the keywords that will bring traffic but without opportunities of getting conversions because they have no need of the product. You can use a keyword tool on this process and identify properly these negative keywords that you don't want.
• Roll out a list of words and sort out the words based on bid amounts and conversions to determine if a search query is turning out traffic but with little conversions. Take a good view of this list and identify the words that are not relevant.
• Even if you are not spending a lot on these words but if these are just those that will bounce, the terms will just be the same and ineffective. You can add these terms in your list of negative keywords where your ads should never be displayed.
• You can create a themed list of negative terms that can help you in the efficient use of the negative keywords. If you can update this list frequently you will have a good review of the negative terms that you have.
The negative keywords that you use will act as a filter to make sure that your ads will not show on those words that are unrelated to the search queries. Although it may be a bit difficult to truly identify the terms that are unrelated to your ads but software tools can help.
What if you can't get more website traffic? Here's a "secret snowball traffic system" that has generated over 1,175,000 visitors for my tiny websites. Click Here Now to get this free video that will show you how to make it happen for your sites. Click Here Now!