How to Create the Perfect Giveaway Product to Build Your Opt-in List
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When you are trying to build an opt-in email list for your website, one of the most common strategies for encouraging more visitors to become subscribers is to offer a valuable, free product for them to download when the subscribe to your email list. This product must be stellar, and offer a real solution, or actionable information to visitors, while also giving them a preview of what they might find when they purchase products from you.
But creating this giveaway product can be quite challenging. You may be stuck for ideas about what kind of information to offer your audience. The purpose of this article is to give you some ideas and an action plan for creating the perfect giveaway product that best reflects you and your website, that will meet the visitors' needs and create a sense of curiosity in their minds so that they come back to your site to find out what else you might have to offer.
Get interviewed
A quick search on your favorite search engine will help you to locate several Internet radio shows on dozens of topics. Find an Internet radio network such as Blog Talk Radio and then do a search on our topic to find shows whose audiences would be interested in your topic. Contact the hosts and arrange for an appearance on their show. You will dial in on the phone and they will ask you questions about yourself, your business, product, or service. These shows are recorded, so after the show you can download a recording of your appearance.
Here's what you can do with the recording:
Be sure to blog about your new report. If you have colleagues in your niche with an audience that might enjoy or benefit from your report, ask them to send an email to their list promoting your free giveaway product. You, of course, will return the favor whenever they release something.
When you write blog posts, include a call to action for your visitors to download your new eBook or report. Make sure that you have included a link back to your site in the footer and at the end of the eBook. Publish it on free eBook directories online, and be sure to use lots of appropriate keywords in the description so that when people do a search for your topic at these eBook directories they will find yours.
Getting interviewed and having that interview transcribed and converted into a downloadable eBook is a great way to gain more exposure, and build your opt-in email list.
If you want more tips for using email marketing to build your online business, visit http://mcreasite.com/blog today where you will discover lots of ways that you can use Internet marketing to find success online.
But creating this giveaway product can be quite challenging. You may be stuck for ideas about what kind of information to offer your audience. The purpose of this article is to give you some ideas and an action plan for creating the perfect giveaway product that best reflects you and your website, that will meet the visitors' needs and create a sense of curiosity in their minds so that they come back to your site to find out what else you might have to offer.
Get interviewed
A quick search on your favorite search engine will help you to locate several Internet radio shows on dozens of topics. Find an Internet radio network such as Blog Talk Radio and then do a search on our topic to find shows whose audiences would be interested in your topic. Contact the hosts and arrange for an appearance on their show. You will dial in on the phone and they will ask you questions about yourself, your business, product, or service. These shows are recorded, so after the show you can download a recording of your appearance.
Here's what you can do with the recording:
- Have the recording transcribed and format it into an eBook or a report
- Add whatever additional information you might need to in order to make the eBook or report useful to your prospective subscribers.
- Create an opt-in box and put it in a prominent place on your website
- Upload an image of the cover of your eBook and create a short, one sentence description to encourage people to sign up so that they can grab the free eBook.
- Offer the audio recoding as well for those who would prefer to listen to rather than read your information.
Be sure to blog about your new report. If you have colleagues in your niche with an audience that might enjoy or benefit from your report, ask them to send an email to their list promoting your free giveaway product. You, of course, will return the favor whenever they release something.
When you write blog posts, include a call to action for your visitors to download your new eBook or report. Make sure that you have included a link back to your site in the footer and at the end of the eBook. Publish it on free eBook directories online, and be sure to use lots of appropriate keywords in the description so that when people do a search for your topic at these eBook directories they will find yours.
Getting interviewed and having that interview transcribed and converted into a downloadable eBook is a great way to gain more exposure, and build your opt-in email list.
If you want more tips for using email marketing to build your online business, visit http://mcreasite.com/blog today where you will discover lots of ways that you can use Internet marketing to find success online.