Fabian Tan

Traffic exchanges can work moderately well if you use them for only one purpose - to build a list.

There are two kinds of pages that can get results on traffic exchanges:

1) Squeeze page

2) Splash page

A squeeze page is just a simple page with an opt-in form. A splash page is a page with just a single graphic or a link where you click through to a squeeze page/sales page.

The idea with the splash page is to initiate a click through. Once you've gotten them to take the first action, taking the second action (signing up for your list) becomes a more natural process. It's a psychological tendency in people called 'Commitment and Consistency'. Once a person takes an action that you have told him to do, he is likely to follow up on what you tell him to do next.

The other key is to build a downline at your traffic exchanges. When your downline surfs for credits or signs up other members, you get a percentage of the number of credits they earn. So if you build a huge downline, you can get thousands of credits on autopilot.

Just plug them in to your campaign and your list can grow automatically.

I regularly run traffic exchange campaigns and on average am paying about $2 per lead. This is because I know that on average, a lead I sign up is worth $5-$10 over a lifetime.

So you can literally run $9.97 campaigns and get 5 leads each time, and you'll be doing really well.

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