An Overview Of The Advantages Of Using SMS Marketing
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In this day and age practically everyone owns a cell phone. We all carry it around with us everywhere and tap on it all the time. As a result it is a good idea to advertise your products or services by using this medium. This is all about sending adverts on cell phones through a short message.
Text messaging is an effective and direct way of advertising. Basically all one needs to do is to hire the services of a firm which specializes in this service. The company will be able to formulate the best message for you by making it interesting and as informative as possible even in its briefness .
This is in fact the main disadvantage of this method. The message needs to be as concise as possible because you would only be limited to a maximum of about 200 characters. However, the service provider will make sure that you get the message through by choosing the right words and abbreviations.
The company will also discuss with you the niche markets you would like to target. In such a way they will select those people who are most likely to be interested in your products or services, and who will give some attention to the message when they receive it on their mobile phone.
Having said that, one of the main advantages of this method is that a big percentage of the people who receive these messages open them in a matter of minutes. Hence this method is faster and consequently more effective than e-mails for example. Also a text message can be saved and retrieved.
The message will be mass sent to hundreds or thousands of mobile phone numbers. The cost is comparatively small when compared with other forms of advertising. Besides it is also an environmental friendly option, especially when compared to junk mails and leaflets sent to our mailbox. It is definitely more effective too. As a result many businesses are giving SMS marketing a try, both to gain new clients, as well as to keep regular contact with past customers.