SMS Marketing Effectiveness And Advantages

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All businesses engage in advertising campaigns so as to make their products or services visible on the market. If no advertising campaign is carried out, there are only small chances that customers will be aware that there is a new product, service or business on the market. Various advertising techniques and mediums are used. Traditional methods included advertising on newspapers and magazines, or paying for airing adverts on television channels. These methods are still being used, but other more innovative, and generally cheaper methods have also become very popular. One of these relatively new concepts in SMS marketing.

Basically this involves sending a text message on thousands of mobile phone numbers simultaneously. The message will be a short advert promoting a business, product or service. Most people use their cell phone several times a day, and so it is a common task for them to read through text messages.

This simple yet effective advertising method is gaining popularity for various reasons. In fact several companies are providing this mass marketing and messaging service. They will assist their client in formulating a short, effective message, and then send it to several mobile phone numbers found in their databases.

Some feel that the message is not so effective because it has to be so short. However, as long as the main gist is included, the goal is achieved. Besides most people prefer to read a few words rather than a lengthy article or leaflet.

The client will choose the niche markets he wishes to target, and mobile phone numbers will be selected accordingly. The choice will depend on different parameters as well as on the type of product or service to be advertised.

This method is also effective since most people tend to read the message as soon as their mobile phone beeps or shows an incoming message. So the message is read much more quickly than an email for example. Besides it can be saved and re-read later.

Moreover, the costs involved are not so high. It only costs a few cents to send a text message. The client can set his budget and choose how many people to target, and that number of messages will then be sent. SMS marketing is also an environmental friendly option as no paper is used. This method is being used by many businesses to try to encourage new clients to try out their products or services. Several other businesses are also using it as a way of keeping in touch from time to time with their regular clients.
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