Fabian Tan

Want some tips for improving your return on investment with Google AdWords? Here are 5 surefire tips for skyrocketing your return on investment on AdWords, as easily as A-B-C:

1. Include Your Main Keyword Phrase 'Everywhere'

By 'everywhere', I mean in your ad's headline, body copy, URL, and even the meta tags of your landing page. This will give you the best Quality Score, which means you pay less to get a higher position on the search engine results pages than your competitors.

2. Use The Placement-Targeted Option

The placement-targeted option still remains a little known option. With this option, you can specifically target sites that have Google AdSense on them. This will place your ad on these sites.

3. Start Off With A High Cost Per Click

Starting off with a high cost per click is one of the less talked about secrets of the industry. By starting off strong, you get more clicks, which increases your Quality Score. After about two weeks, you can lower your cost per click and still maintain a high position because of your high click through rate.

4. Split-Test Different Ads

Always, always have two ads running at the same time. This will enable you to see which ad is performing better. Go to 'Edit Campaign Settings' and set your ads to rotate evenly. This will give your ads a 50/50 distribution in terms of how often they show.

5. Create Customized Landing Pages

Create landing pages that correlate with your ad copy. This will give you a higher response rate. If your ad has the keywords 'dog training secrets', make 'Dog Training Secrets' your main title on your page. This will also give you a better Quality Score!

You absolutely can't fail if you apply these tips to your AdWords advertising. Go and try them out now to improve your sales and profits!

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