Fabian Tan

Initially with your email marketing efforts, through no real fault of your own, you will find yourself getting poorer sales days from your promotional emails. This is mainly because you have not found out what triggers your subscribers to pull out their wallet to buy. You have not figured out the type of subject lines that get the best response, the type of copy that gets click throughs and maximizes your earnings per click.

As you get more experience and become more attuned to what your subscribers' needs and wants are, you will find yourself having better results from your list promotions. However, you'll still find yourself having an odd bad day or two!

Get this - one of my promotions to one of my mailing lists about a month ago only garnered less than $50 in sales. It was for a membership site offer. My gut feeling was that the sales letter was written amateurishly and the products were rehashed, which was why it got such a poor response.

On the other hand, on most other days, I bank $500+ up to $1000+ from list promotions. The promotions all had only one shot at it, they were all sent at similar 'prime times', yet one promotion got less than $50 in profits while the others hit pay dirt.

Why is that the case?

It's mainly because of two reasons:

1. The offer itself

2. How you word your email

Both are as important as each other, although when it comes to the crunch, the quality of the offer will determine how many sales you will potentially get. However, how you word your email is vital too because it warms up visitors for the offer.

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